SYWMF - Episode 7: A Very Short, Simple Survey. What Could Go Wrong?
Feedback Matters20 Aug 2024

SYWMF - Episode 7: A Very Short, Simple Survey. What Could Go Wrong?

In this very short episode (less than 4 minutes), we take a look at a simple feedback request that follows through on an online transaction. Despite a really nice UX and a request that is respectful of the customer's time, we discover sloppy technique.

This is the 6th episode in our So You Want My Feedback? series, in which we review the feedback requests from hotels, restaurants, retailers, and other businesses through the lens of a guest or customer. We believe that if you are involved in a business that asks for feedback from guests or customers, you should regularly give feedback to businesses that you undoubtedly get feedback requests from during the course of your day-to-day routine (both personal & business).

Why? You'll discover elements of feedback loops that resonate with you, those that don't, and how you might think of your own feedback "asks" as more of an evolving process, rather than a "set it and forget it" practice. After all, that survey request you send out is often the last point of contact in the guest experience transaction. #cx #survey #bestpractices #guestinsight #hospitality #review #guestexperience #surveys

Episoder(36)

Would You Be Completely Candid?

Would You Be Completely Candid?

What one small detail in a restaurant survey reveals about anonymity and guest feedback. In this episode of So You Want My Feedback?, we review a restaurant survey sent after a recent dining experienc...

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Don't do this to your guests. - So You Want My Feedback Episode 18

Don't do this to your guests. - So You Want My Feedback Episode 18

When Guest Surveys Go Wrong: A Masterclass in "Worst Practices" What happens when one of the world’s biggest hotel brands sends a guest survey that is confusing, repetitive, and mathematically imposs...

3 Apr 27min

Surveys, Reviews & The Missing Middle: What Hotel Guests Told Us

Surveys, Reviews & The Missing Middle: What Hotel Guests Told Us

84% of hotel guests rely on online reviews when booking. Only 4% regularly post them. So who is really shaping your hotel’s reputation? In this episode of Feedback Matters, Jeff and Rich explore the r...

16 Feb 33min

Fantastic Hotel Stay. How about the follow-up?

Fantastic Hotel Stay. How about the follow-up?

In this episode, we take a close look at a post-stay survey from a major international hotel brand. At first glance, it’s solid: clean layout, well-timed delivery, and even a personal touch — the gene...

12 Nov 202528min

What's up Doc?

What's up Doc?

In this episode, we take a look at something new for Feedback Matters — a patient feedback survey from a large medical practice. At first glance, the request feels solid: it’s respectful, professional...

10 Okt 202527min

Looks Good, But What's The Purpose of This Survey?

Looks Good, But What's The Purpose of This Survey?

In this episode, we take a closer look at a guest feedback survey from a popular restaurant inside a major hotel. At first glance, it does a lot right — short, simple, on-brand. But as we talk through...

18 Mai 202524min

It’s the Most Asked Survey Question — But Does It Make Any Sense?

It’s the Most Asked Survey Question — But Does It Make Any Sense?

Why “How Likely Are You to Recommend?” Might Be the Wrong Question In this mini-episode of Feedback Matters, Jeff and Rich tackle one of CX measurement's most sacred cows: the Net Promoter Score quest...

16 Apr 20257min

Don’t Let a Bad Survey Be the Last Thing Your Guests Remember

Don’t Let a Bad Survey Be the Last Thing Your Guests Remember

In this episode, Jeff and Rich review the guest feedback survey from a boutique hotel operated by one of the world’s largest hospitality brands. While the guest experience was exceptional, the survey ...

30 Mar 202541min

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