Salesforce Simplified: The History and Future of Salesforce Data Cloud

Salesforce Simplified: The History and Future of Salesforce Data Cloud

Data Cloud is the fastest growing organically built product in Salesforce’s history (i.e. Salesforce built it themselves, not via acquisitions). Data Cloud could be described as the ‘Holy Grail of CRM’, meaning that the data problem that’s existed since the infancy of CRM is now finally solvable.

A Salesforce study revealed that the average company has 928 systems – so a big company has thousands, and a small company likely has hundreds. As soon as you have more than one system, identity resolution becomes a challenge.

Salesforce has expanded into AI-powered CRM, the focus being on combining AI and data. Without data, AI cannot function to its full potential.

Data Cloud is the foundation that speeds up the connectivity between different ‘clouds’ across the platform. However, Data Cloud is also a product that can be purchased. While not all Salesforce customers have licensed Data Cloud, being at the foundation means they are still taking advantage of Data Cloud to a degree – but this all becomes even stronger with Data Cloud as a personalization and data unification platform.

So, what’s the journey this somewhat elusive Salesforce product/infrastructure has been on? We’ll take a look back in time to understand where we’ve come from, why Data Cloud stands strong in a crowded market, and finally, take a glimpse into the future.

Host: Andy Whiteside
Co-host: Derek Cassese

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Episoder(11)

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Salesforce Simplified: Salesforce Nonprofit Cloud VS NPSP … When is it Time To Upgrade?

Salesforce Simplified: Salesforce Nonprofit Cloud VS NPSP … When is it Time To Upgrade?

The new industry solution released by Salesforce. On the heels of this blog, we were faced with many curious customers debating about whether it’s time for them to switch from NPSP (Nonprofit Success ...

13 Mar 202436min

Salesforce Simplified: What is a Trailblazer

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28 Feb 202422min

Salesforce Simplified: Why every Salesforce Org needs a Center of Excellence

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8 Feb 202439min

Salesforce Simplified: The sales metrics that matter:  Six experts, six themes,  one invaluable guide

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Modern business generates vast quantities of data that can help sales leaders improve pipelines and increase the sales team’s performance. But if we’re completely honest, we’re all too busy, and too u...

5 Des 202336min

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