Unlocking AI: Boost Your Business & Mobile App Success with Expert Alice Muir Kocourková, Phiture

Welcome to Women and AI. Your hosts Reut & Jenny discuss adding AI to your company, your mobile app growth strategy and your personal life.

We’ll learn how AI is impacting mobile growth, AI can help remote workers and what AI tools you should test out if you’re just starting your AI journey. Alice also highlights the importance of AI governance and ethics and the need for more diverse voices in the field

Join us on this journey to celebrate, educate, and empower women in AI. Visit our website at www.womenandai.com, and connect with us on LinkedIn at www.linkedin.com/company/women-and-ai to stay engaged with our mission.

Resources:

Meet Our Guest

• Alice Muir Kocourková
• Subscription Stack

AI Tools + Sources

• The State of AI in 2023: Generative AI’s Breakout Year, McKinsey
• AI: Is reality Setting In, KornFerry
• Krisp - Noise cancellation and meeting assistant
• Magic Slides - to help with Google Slides
• Grain - Conversation Intelligence
• Braze Copywriter Assistant AI

Who to Follow

• Women and AI - Aww thanks Alice for naming us 🥰
• Anika Dunaway, Product Manger at Aampe
• Lilian Edwards - Follow her on X, she’s very active there.

Connect with Women And AI

• Women and AI LinkedIn
• Women and AI Website
• Nominate a guest for our show

Takeaways

1. AI has had a significant impact on Alice Muir's work, particularly in learning and development and speeding up the testing and experimentation process.
2. Legal implications and brand implications are some of the challenges companies face when implementing AI.
3. AI tools such as Chat GPT, Crisp, Magic Slides, and Grain Recorder have been instrumental in Alice's workflow.AI governance and ethics will be important topics in the future as AI continues to advance.
4. Annika from AMP and Lillian Edwards, a professor of internet law and e-governance, have inspired Alice in the field of AI.
5. Alice invites listeners to provide feedback on her framework, the Subscription Stack, and to contribute to it.

Sound Bites

• "AI has been a great tool for me for two main reasons. The first one that I want to highlight is learning and development."
• "AI can be a great tool for, in particular, leaner teams with fewer resources in order to kind of speed up that test and learn process."
• "AI can help us to optimize advertising budgets by precisely targeting the right audience at the right time and increasing that return on investment."

Chapters

• 00:00 Introduction and Background
• 02:04 The Impact of AI on Learning and Development
• 03:37 Speeding Up Testing and Experimentation with AI
• 07:03 Challenges of AI Implementation: Legal Implications and Brand Consistency
• 10:33 Favorite AI Tools for Productivity and Workflow Optimization
• 22:29 Inspiring Women in AI: Annika Dunaway and Lillian Edwards
• 27:04 Call to Action