How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Problem Solvers7 Jul 2025

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(456)

Groupon's Founder Gets Inspired By Failure

Groupon's Founder Gets Inspired By Failure

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Every Investor Rejected Them. They Thrived Anyway.

Every Investor Rejected Them. They Thrived Anyway.

It’s become a truism of startup life: To grow a company, first go out and get investors. But is that true? Does every company need investment? Not really. That’s what Eric and Sasha of the men’s retai...

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How Do You Find Your First Customers?

How Do You Find Your First Customers?

How do you find your first customers? It’s a question first-time founders are often flummoxed by. But Keith Krach has developed a tried-and-true strategy—starting during his days at Ariba (which sold ...

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How The Points Guy Became The Points Guy

How The Points Guy Became The Points Guy

How do you turn a great idea into a great business? It’s an infinitely complex question. You have to build an infrastructure around that idea -- one that amplifies it and makes it compelling enough fo...

14 Jan 201926min

The Downside of Going Viral

The Downside of Going Viral

What’s it like when your company goes viral? Take it from Kristen Tomlan, the founder and CEO of a viral cookie dough company called DŌ: “It’s terrifying.” And exhausting. And it exacerbated every wea...

7 Jan 201928min

Customers Come, Customers Leave. Now What?

Customers Come, Customers Leave. Now What?

There are a lot of Uber-like startups out there—companies that connect customers with some set of service providers, such as cleaners, lawn care pros, or, in the case of Storyhunter, companies looking...

31 Des 201823min

Everyone Has Imposter Syndrome

Everyone Has Imposter Syndrome

IAC CEO Joey Levin told Problem Solvers host Jason Feifer that everyone -- everyone, at every level! -- feels like they're making things up as they go. On this episode, Jason dives deeper into that id...

24 Des 201818min

Scaling One Person Into A Company

Scaling One Person Into A Company

Lauren Berger was like many solopreneurs: She'd built a one-person business called Intern Queen, and it made her a good amount of money. But it wasn't scaleable. She could only do so much. In this epi...

17 Des 201821min

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