How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Problem Solvers7 Jul 2025

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(456)

People Love Your Idea, But It Doesn't Make Money. Now What?

People Love Your Idea, But It Doesn't Make Money. Now What?

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How to Name Your Company — Or Fix A Bad Name

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What happens when your customers are willing to use your product, but they're not willing to pay for it? Answer: Your business model may be wrong. That's what Ilir Sela learned after launching Slice, ...

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The Curse of the Problem Solver - You Can't Solve It All

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Patrick Llewellyn discovered that his design company, 99designs, was only fulfilling some of his customers' needs. He wanted to fill more, so he created a spinoff brand called Swiftly. But in doing so...

2 Apr 201821min

How A Company Becomes A Thought Leader

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When Daniel McCarthy cofounded the music licensing company Musicbed, he had a big idea: "I don’t want customers to just think about Musicbed when they think about music licensing. I want them to think...

26 Mar 201820min

They Were Acquired... And Then The Buyer Went Bust

They Were Acquired... And Then The Buyer Went Bust

Learn more about your ad choices. Visit megaphone.fm/adchoices

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How Three Entrepreneurs Started On The Fast Track

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Every entrepreneur’s journey starts with a big problem. That first hurdle—and hopefully, that first solution. Small and sometimes simple as it may be, this first moment contains so much ingenuity and ...

12 Mar 201819min

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