How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Problem Solvers7 Jul 2025

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(462)

He Took A Lowbrow Product, And Made It Luxury

He Took A Lowbrow Product, And Made It Luxury

Sean Dowdell loved tattoos, but he hated tattoo parlors. They were dirty, uninviting, downmarket, unprofessional and often sexist. So when he set aside his music career to start his own tattoo parlor,...

16 Apr 201817min

The Business Model Doesn't Work—So Change It!

The Business Model Doesn't Work—So Change It!

What happens when your customers are willing to use your product, but they're not willing to pay for it? Answer: Your business model may be wrong. That's what Ilir Sela learned after launching Slice, ...

9 Apr 201819min

The Curse of the Problem Solver - You Can't Solve It All

The Curse of the Problem Solver - You Can't Solve It All

Patrick Llewellyn discovered that his design company, 99designs, was only fulfilling some of his customers' needs. He wanted to fill more, so he created a spinoff brand called Swiftly. But in doing so...

2 Apr 201821min

How A Company Becomes A Thought Leader

How A Company Becomes A Thought Leader

When Daniel McCarthy cofounded the music licensing company Musicbed, he had a big idea: "I don’t want customers to just think about Musicbed when they think about music licensing. I want them to think...

26 Mar 201820min

They Were Acquired... And Then The Buyer Went Bust

They Were Acquired... And Then The Buyer Went Bust

Learn more about your ad choices. Visit megaphone.fm/adchoices

19 Mar 201818min

How Three Entrepreneurs Started On The Fast Track

How Three Entrepreneurs Started On The Fast Track

Every entrepreneur’s journey starts with a big problem. That first hurdle—and hopefully, that first solution. Small and sometimes simple as it may be, this first moment contains so much ingenuity and ...

12 Mar 201819min

The Entrepreneur’s Identity Crisis: “Am I My Company?”

The Entrepreneur’s Identity Crisis: “Am I My Company?”

Glenn Kelman thought of himself as a software guy. Then he became CEO of a real estate company called Redfin, but insisted on seeing it as a software company. Confusion reigned. Cultures clashed. For ...

5 Mar 201819min

How Do You Find Your First Customers?

How Do You Find Your First Customers?

How do you find your first customers? It’s a question first-time founders are often flummoxed by. But Keith Krach has developed a tried-and-true strategy—starting during his days at Ariba (which sold ...

26 Feb 201822min

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