How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Problem Solvers7 Jul 2025

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(456)

How to Win in a Ruthless Industry? Try Being Nice.

How to Win in a Ruthless Industry? Try Being Nice.

Tami Halton Pardee started out working in Hollywood—an industry known for crushing hours and sociopathic behavior. Then she left to work in real estate in Los Angeles—another industry known for crushi...

8 Jan 201814min

How Tough Mudder Expanded Its Loyal Fanbase

How Tough Mudder Expanded Its Loyal Fanbase

Every entrepreneur wants a loyal fanbase, a group of repeat customers who will evangelize their favorite brand. But superfans come with challenges: They love a company exactly the way it is, and they ...

1 Jan 201821min

What’s Holding Your Company Back?

What’s Holding Your Company Back?

In its first four years, Tyson Lawrence’s logistics company reached $5 million in sales. “Everything I touched turned to gold,” he says. But then the golden touch disappeared, and his growth stalled. ...

25 Des 201718min

How to Survive 150 Straight VC Rejections

How to Survive 150 Straight VC Rejections

Sam Sisakhti had a great idea for a company, and early on it seemed like others agreed. He got funded on his very first pitch. But when that funding fell apart, and Sam embarked on a punishing year an...

18 Des 201718min

Survive the Holiday Crush Like Baked By Melissa

Survive the Holiday Crush Like Baked By Melissa

For many entrepreneurs, the stretch between Halloween and New Year’s is when teams get stressed, systems get strained, and even the smallest inefficiencies amplify into crises. But if a company builds...

11 Des 201720min

Find Overlooked Growth Opportunities, With Study Giant Quizlet

Find Overlooked Growth Opportunities, With Study Giant Quizlet

Here’s a thought that’s going to make you crazy: Somewhere in your business, in a place you’ve completely overlooked, there’s a major opportunity you’re passing up. On this episode, we explore how it ...

4 Des 201718min

What Happens When You Can't Deliver Your Kickstarter Project to Backers?

What Happens When You Can't Deliver Your Kickstarter Project to Backers?

A successful Kickstarter campaign is exciting, but it can also be a curse. New entrepreneurs routinely miscalculate how much money they need to fulfill orders, and get drowned in unexpected costs. How...

27 Nov 201719min

Expanding Before You're Ready, With Yogurt-Maker Noosa

Expanding Before You're Ready, With Yogurt-Maker Noosa

Learn more about your ad choices. Visit megaphone.fm/adchoices

20 Nov 201719min

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