49. How I Made My First Half a Million Through Story and Google Docs

49. How I Made My First Half a Million Through Story and Google Docs

I made my first half a million without formulaic strategies that we're constantly told we "need" to make money. My posts didn't have call to actions and my website didn't feature my offers. So how did I do it? That's what we're digging into today.

I literally had friends asking me "Mariela, how are you selling out? I feel like I never see you selling." Here's the thing: when we get so caught up in templates and strategies, we can forget the power of storytelling, simplicity, and authenticity in business.


I turned my sales call notes that were living in a Google doc into a whole coaching program outline. It starts with the power of attention. This google doc eventually allowed me to support a five figure offer and stay booked out 3-4months ahead of time!


Some of the bells and whistles that are touted as "non-negotiables" are actually more like the cherry on top. Your business can thrive before you have the professional branding, omni-channel marketing, and a full team.


Here are the things that were actually non-negotiable for me to create 80K in two months before:


  1. Thought leadership and speaking to a true gap.
  2. I led with my stories and repeated them often.
  3. I let myself be human > expert.
  4. Instead of repeating a promise over and over, I spoke to one person one problem, and one person one possibility at a time.
  5. Possibility aware vs problem aware. I taught them how to show up to the decision of working with me.

Connect with me:


Episoder(96)

65: How to stop wasting time and money on the wrong strategies

65: How to stop wasting time and money on the wrong strategies

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64: Sitting in the Problem vs Solving It: What Most Entrepreneurs Miss

64: Sitting in the Problem vs Solving It: What Most Entrepreneurs Miss

Sometimes you’re not not trying… you’re just not solving the right problem.In this solo episode, I talk about what to do when you feel like you’ve been doing “all the things” in your business but it’s...

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63: What I’d do differently if I were starting my business in 2025

63: What I’d do differently if I were starting my business in 2025

Let’s be real: we’re under Trump again.We’re over a year into witnessing a genocide in Palestine.And between layoffs, ICE raids, and DEI being gutted—so many of us are navigating business while grievi...

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62: How I Got Into Forbes & Lessons from 10 years in PR

62: How I Got Into Forbes & Lessons from 10 years in PR

How I Landed a Forbes Feature (Without PR Connections) & How You Can TooGetting featured in Forbes, or any major media platform, isn’t just for multimillionaires or people with PR teams. You already h...

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61: How I Solved for Burnout & Still Had a 6-Figure Launch

61: How I Solved for Burnout & Still Had a 6-Figure Launch

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60: Book Out Without Burnout Through Thought Leadership While Creating Space for Family, Travel, and Sabbaticals Workshop

60: Book Out Without Burnout Through Thought Leadership While Creating Space for Family, Travel, and Sabbaticals Workshop

In this episode, Mariela De La Mora shares invaluable insights on building a business that aligns with your personal values and strengths, particularly for women of color navigating entrepreneurship. ...

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58: How to Fight for Our Communities Without Burning Out Under Trump w/ Carmen Aceves Iñiguez

58: How to Fight for Our Communities Without Burning Out Under Trump w/ Carmen Aceves Iñiguez

"With Trump already reinstating mass deportation, defunding DEI, and fueling anti-immigrant rhetoric, how do we advocate for our communities, serve our people AND fight for change—without burning ours...

11 Feb 202556min

59: How Carmen grew by 45% and booked out by removing offers and strategies

59: How Carmen grew by 45% and booked out by removing offers and strategies

The fastest way to growth actually requires you to remove what’s weighing you down and doing LESS before you do MORE.In my client Carmen's case, she came into Reclamation thinking she wanted to scale ...

11 Feb 202551min

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