Episode 24- Brooke Sauer On Closing The Gap Between Growers, Agronomists And Technology

Episode 24- Brooke Sauer On Closing The Gap Between Growers, Agronomists And Technology

Brooke Sauer is on a mission to close the gap between growers, agronomists, and technologies. Brooke is a digital agriculture manager at McGregor Goulay, an agricultural services company that offers cropping inputs, agronomic services and, increasingly, digital ag solutions. Although Brooke's background is in agricultural genetics, she is rapidly becoming an expert in precision agriculture, as she supports farmers to explore and adopt precision agriculture tools.

In talking to Brooke on this episode, it's clear that she cares a lot about her farmers. She knows just how important it is to build personal relationships in the world of AgTech. In this episode, we explore the significance of people skills in an industry that can sometimes be too focused on flashy technologies. We also talk a lot about adoption precision ag technologies, Brooke's journey with drones, and her experience of working with startups, including:

  • an honest story about drone usage, and how Brooke encourages startups and farmers to be more focused on the data, rather than the machines

  • how important farmers' confidence is in the adoption and success of precision ag technology

  • the ups and downs of working with fast-paced, high-energy startups

  • how Brooke exercises interpersonal skills on a daily basis to build trust with growers

Episoder(205)

Is AI the Secret to Next Gen Soil Sampling? with Jack Oslan and Nate Storey

Is AI the Secret to Next Gen Soil Sampling? with Jack Oslan and Nate Storey

Finding the right solution often starts with finding many, many wrong solutions. When it comes to some of agtech's most beguiling challenges, like real-time, granular soil testing, many startups have ...

27 Jun 202536min

Disrupting the AgTech Ecosystem with Ron Adner

Disrupting the AgTech Ecosystem with Ron Adner

Longtime listeners have heard Sarah and Matthew talk about ideas like “ecosystem disruption” and “adoption chain risk” and “value architecture,” all of which stem from the works of Ron Adner. Ron is a...

11 Jun 202542min

Making Sense of Recent AgTech Acquisitions with Shane Thomas

Making Sense of Recent AgTech Acquisitions with Shane Thomas

Despite a persistent sense of uncertainty in the AgTech market lately, we’re still seeing startups get acquired– even if information about those acquisitions is opaque. Case in point: Syngenta recentl...

28 Mai 202535min

How GLP-1 Drugs are Reshaping the Food and Ag Landscape with Mary Shelman

How GLP-1 Drugs are Reshaping the Food and Ag Landscape with Mary Shelman

Over the last few decades, a lot of products and technologies have promised to disrupt the diets and food buying habits of the world’s consumers. But nothing has made true on that promise quite like t...

14 Mai 202537min

Beyond VC: Redeemable Equity in AgTech with Connie Bowen

Beyond VC: Redeemable Equity in AgTech with Connie Bowen

Big news from Tenacious– WE’RE HIRING! Do you share our mission of unlocking impact at scale in agri-food systems? Check out our open roles here. ...Is agtech a good fit for venture capital, and vice ...

30 Apr 202534min

Merging AgTech Startups to Multiply Value and Impact with Ron Hannam

Merging AgTech Startups to Multiply Value and Impact with Ron Hannam

Between COVID-19, Avian Influenza, and African Swine Fever, ordinary consumers are more aware than ever of the risks of infectious diseases on animal and human health, and to society at large. Ag tech...

16 Apr 202533min

Paying for Ag R&D When Consumers Won’t with Brooke Sauer of Boolah

Paying for Ag R&D When Consumers Won’t with Brooke Sauer of Boolah

For commercial farming operations, determining whether or not new tools, technology, and practices work can be a big undertaking. From install and setup costs to helping the team involved climb the le...

2 Apr 202536min

A Business Model for Novel Ingredients with Jake Berber At Prefer

A Business Model for Novel Ingredients with Jake Berber At Prefer

For years the food tech space has been rife with companies eager to replace familiar standbys– from protein to sweeteners to colorings– with cheaper, more healthful, or more climate friendly alternati...

19 Mar 202535min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-borsmorgen-okonominyhetene
rss-penger-polser-og-politikk
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
pengepodden-2
utbytte
rss-sunn-okonomi
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
pengesnakk
lederpodden
stormkast-med-valebrokk-stordalen
liberal-halvtime
lederskap-nhhs-podkast-om-ledelse
rss-politisk-preik
rss-markedspuls-2