Episode 24- Brooke Sauer On Closing The Gap Between Growers, Agronomists And Technology

Episode 24- Brooke Sauer On Closing The Gap Between Growers, Agronomists And Technology

Brooke Sauer is on a mission to close the gap between growers, agronomists, and technologies. Brooke is a digital agriculture manager at McGregor Goulay, an agricultural services company that offers cropping inputs, agronomic services and, increasingly, digital ag solutions. Although Brooke's background is in agricultural genetics, she is rapidly becoming an expert in precision agriculture, as she supports farmers to explore and adopt precision agriculture tools.

In talking to Brooke on this episode, it's clear that she cares a lot about her farmers. She knows just how important it is to build personal relationships in the world of AgTech. In this episode, we explore the significance of people skills in an industry that can sometimes be too focused on flashy technologies. We also talk a lot about adoption precision ag technologies, Brooke's journey with drones, and her experience of working with startups, including:

  • an honest story about drone usage, and how Brooke encourages startups and farmers to be more focused on the data, rather than the machines

  • how important farmers' confidence is in the adoption and success of precision ag technology

  • the ups and downs of working with fast-paced, high-energy startups

  • how Brooke exercises interpersonal skills on a daily basis to build trust with growers

Episoder(206)

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When your organization is tasked with the job of getting growers to adopt new technology, there are a few tried, and frankly, not-so-true options to choose from. The world is lightly littered with var...

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Killing Weeds Without Poison with Liam Hescock at Azaneo

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2025 in AgTech… So what? with Shane Thomas

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As the new year gets underway, we’ve been thinking about the likely ups and downs ahead for the agtech world. We’ve been searching for insights in the recent announcement that FMC’s corporate venture ...

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How Business Model Innovation Changed AgTech in 2024

How Business Model Innovation Changed AgTech in 2024

There’s nothing like the end of another year to have us reflecting on the recent successes in the world of agtech, and the many challenges still left to overcome. One thing that has continued to stand...

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The history of agriculture is a history of selective breeding. Whether it’s plants or animals, humans have been choosing desirable traits and making sure those traits make it to the next generation fo...

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Despite its importance to both agricultural and environmental outcomes, irrigation has not been a terribly successful subsection of agtech. We have our theories about why that is (we wrote a whole rep...

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