The Tricky Business of Scaling Soil Tech - Adam Litle, CEO, Sound Agriculture

The Tricky Business of Scaling Soil Tech - Adam Litle, CEO, Sound Agriculture

The science and technology of soil is rapidly evolving, but translating it into a scalable business that can offer viable products to farmers has long been a tricky proposition. But it’s one that Adam Litle, the CEO of Sound Agriculture, has devoted much of his career to answering.
Adam was part of the executive team at Granular, the farm management software company acquired by Dupont (now Corteva) for $300M. Now, at Sound Ag, he’s leading a company that’s raised more than $95M to develop a product which activates microbes in soil to increase the uptake of nitrogen and phosphorus, thereby enabling farmers to use less fertilizer.
In this episode Adam shares his insights on:

  • Striking a balance between scientific rigor, technological innovation, and investor returns
  • Why the SaaS business model is challenging in agriculture
  • How to build trust in a startup team of scientists and industry people, while bringing in commercial experience.
  • Why soil innovations are receiving an increase in attention as farmers continue to grapple with the rising costs of fertilizer.

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Episoder(204)

Ep. 46 - Ben Krasnostein (responding to climate risk)

Ep. 46 - Ben Krasnostein (responding to climate risk)

In this episode we hear from Ben Krasnostein, co-founder and managing director of Kilara Capital, a company that helps facilitate investment opportunities that provide both commercial returns and envi...

23 Jul 201925min

E45 Andrew Whitlock (Theme: getting agtech ready)

E45 Andrew Whitlock (Theme: getting agtech ready)

In this episode we hear from Andrew Whitlock, a farmer and precision agriculture consultant. Andrew has worked with many farmers over the years, both as a government extension officer and as a private...

11 Jul 201929min

Ep 44: Karin Stark and Jon Elder (responding to climate risk)

Ep 44: Karin Stark and Jon Elder (responding to climate risk)

Cotton farmers Jon Elder and Karin Stark have looked to technology (and their neighbors) for innovation to help them respond to climate risk. The 500 kW hybrid solar-diesel pumping system they’ve inst...

24 Jun 201916min

Episode 43: Jess and Matt Fealy (Theme: getting agtech ready)

Episode 43: Jess and Matt Fealy (Theme: getting agtech ready)

Which countries are best prepared for agtech? And what can farmers do to get started today?In this episode we hear from a farming couple, Jess and Matt, about social media, robotics, and picking low h...

11 Jun 201918min

Episode 42: Anika Molesworth (Theme: responding to climate risk)

Episode 42: Anika Molesworth (Theme: responding to climate risk)

Anika Molesworth is a passionate advocate for sustainable farming and climate change action. She can be heard on stage and in classrooms in Australia and abroad on the balance of rural landscapes and ...

30 Mai 201930min

Episode 41: Lachlan Sutton, Southern Cross Farms (Theme: getting agtech ready)

Episode 41: Lachlan Sutton, Southern Cross Farms (Theme: getting agtech ready)

Lachlan Sutton, Agribusiness Manager for Southern Cross Farms, has been involved with agriculture for his whole life. He was born and bred on his family’s sheep and wheat farm, worked in various rural...

14 Mai 201925min

Episode 40: Tim Rethus (Theme: Getting AgTech Ready)

Episode 40: Tim Rethus (Theme: Getting AgTech Ready)

Tim Rethus and his family are cropping farmers near Horsham in Victoria who have made a commitment to “sustainable, low cost farming”. As early adopters and innovators, the family has always been on t...

30 Apr 201934min

Episode 39: An Update from AgTech - So What

Episode 39: An Update from AgTech - So What

Sarah here with a quick update on what's new and coming soon at AgTech - So What!

8 Apr 20194min

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