Rick Steves' Europe: Rick Steves

Rick Steves' Europe: Rick Steves

Rick Steves spent the summer after high school backpacking through Europe on two dollars a day—sleeping on the floor, sneaking into museums, and subsisting on a diet of bread and jam. When he came home, he found people were hungry for tips on how to visit Europe on the cheap, so he began teaching classes, and was soon hawking a self-published guidebook out of his car. Eventually, he started leading minibus tours and hosting a travel show on Public TV, steadily growing his business even though he was giving away most of his content. Despite the challenges of the pandemic, his no-frills approach to travel has persisted as a powerful brand, with 70 guidebooks, an ever-popular travel show, and—in 2019—an annual revenue of $100 million.

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Episoder(807)

Sun Bum: Tom Rinks

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HIBT Lab! Slutty Vegan: Pinky Cole

HIBT Lab! Slutty Vegan: Pinky Cole

It’s hard to miss a Slutty Vegan when you’re driving past one. No, we’re not talking about a person… We’re talking about a fast-casual burger chain — and a vegan one at that! Since launching Slutty Ve...

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Food52: Amanda Hesser (2021)

Food52: Amanda Hesser (2021)

In the early 1990s, as Amanda Hesser's college friends were interviewing for their first cubicle jobs, she chose a different path; one that led straight into the kitchens of Europe, where she cooked t...

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HIBT Lab! Saysh: Wes and Allyson Felix

HIBT Lab! Saysh: Wes and Allyson Felix

Allyson Felix is the most decorated American track and field athlete of all time. She’s also a mother. Those two identities came into conflict in 2018 when negotiating a contract renewal with her shoe...

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Xero Shoes: Steven Sashen and Lena Phoenix

Xero Shoes: Steven Sashen and Lena Phoenix

In 2007, Steven Sashen went on a 5K run in his bare feet, an experience that felt so surprisingly natural that it led him to launch one of the best-known minimalist shoe brands in the world. After rea...

13 Mar 20231h 24min

HIBT Lab! Too Good To Go: Lucie Basch

HIBT Lab! Too Good To Go: Lucie Basch

Collaboration is the new competition: that was French entrepreneur Lucie Basch’s philosophy when she approached a group of Danish founders who happened to be working on a similar food waste reduction ...

9 Mar 202340min

Michael Kors: Michael Kors

Michael Kors: Michael Kors

As a teenager, Michael Kors filled his notebooks with dress designs and doodles of his own initials—casual sketches that would eventually fuel the launch of a global fashion brand. Michael grew up wit...

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HIBT Lab! The Confess Project: Lorenzo Lewis

HIBT Lab! The Confess Project: Lorenzo Lewis

Barbers have played a central role in the Black community throughout American history. Haircutting was one of the first jobs that Black men were allowed to hold after the Civil War, and barbershops we...

2 Mar 202336min

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