2000 - 2024: A race through the decades
A Matter of Time25 Nov 2024

2000 - 2024: A race through the decades

Season 4: The TAG Heuer Formula 1 | In this episode, we race through the decades — from the acquisition of TAG Heuer by the LVMH Group in 2000 to a range of new design iterations and collaborations that saw the Formula 1 collection go from strength to strength.

Image: TAG Heuer Formula 1, Reference CAH1113.BA0850

Show notes:

0:39 LVMH: A new vision for the future

1:59 Repositioning the brand

2:53 New challenges

3:32 2004: The Formula 1 collection returns

5:00 2007: upgrading the collection

5:48 2010: rebooting the collection

6:28 A range of collaborations

7:16 TAG Heuer x Kith

7:36 The future of the Formula 1 collection

Episoder(26)

1860 - 2024: the history of TAG Heuer and motorsport

1860 - 2024: the history of TAG Heuer and motorsport

Season 4: The TAG Heuer Formula 1 | From the arrival of the automobile to present day, we uncover the enduring relationship between TAG Heuer and motorsport. It’s a connection that goes way back, acro...

25 Nov 20248min

1988: Enter the chronograph

1988: Enter the chronograph

Season 4: The TAG Heuer Formula 1 | Flashback to 1988. As a company that had built its legacy on timekeeping, TAG Heuer decided to integrate the chronograph into the Formula 1 collection. In this epis...

25 Nov 20246min

1986: The rise of a cult classic

1986: The rise of a cult classic

Season 4: The TAG Heuer Formula 1 | The year is 1986. It’s the beginning of a new era. With Techniques d’Avant-Garde (TAG) taking over Heuer, the new TAG Heuer Formula 1 collection was born. This is t...

25 Nov 20249min

1980s: Finding the right formula

1980s: Finding the right formula

Season 4: The TAG Heuer Formula 1 | This season, we race into the exhilarating story of the TAG Heuer Formula 1, a collection that symbolizes the indelible relationship between TAG Heuer and motorspor...

25 Nov 20247min

2024: the Monaco Split-Seconds Chronograph (Live from Watches & Wonders 2024)

2024: the Monaco Split-Seconds Chronograph (Live from Watches & Wonders 2024)

Season 3: The TAG Heuer Monaco | Live from the TAG Heuer booth at Watches & Wonders 2024 in Geneva, Nicholas Biebuyck introduces the latest iteration of the Monaco. Meet the TAG Heuer Monaco Split-Sec...

17 Mai 20243min

2022: TAG Heuer x Gulf - an indelible partnership

2022: TAG Heuer x Gulf - an indelible partnership

Season 3: The TAG Heuer Monaco | In this episode, we explore one of our most iconic partnerships: TAG Heuer x Gulf. We take you on an exhilarating journey. From the origins of the iconic Gulf livery i...

17 Mai 20246min

2004: Crafting the Monaco V4

2004: Crafting the Monaco V4

Season 3: The TAG Heuer Monaco | This time, we uncover the story behind the incredible TAG Heuer Monaco V4. From its design and development to its finer details and legacy, this horological masterpiec...

17 Mai 20249min

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