App Marketing by App Masters12 Jul 2025

Niche AI App Teardown & Growth Coaching

This week’s episode is something special, a live coaching session with Max Gorman, the 20-year-old indie dev behind CarSnap - an AI-powered app that helps users identify and compare cars in seconds.

Max built the entire app himself while studying Computer Science at the University of Michigan and working full-time as a software engineer. He’s grown the app with zero paid ads, leveraging influencer marketing, ASO, and scrappy growth tactics, but now he’s ready to take it to the next level.

Max is one of Steve’s youngest (and longest-time) followers and in this livestream, Steve coaches Max live - breaking down what’s working, what to improve, and how to grow CarSnap into a top-ranked AI app for car lovers. If you’re an indie dev building in public or working on your own apps, this is the real-time roadmap you’ve been looking for.

You will discover:

✅ Steve’s live teardown of CarSnap’s ASO strategy

✅ Quick wins for improving onboarding & retention

✅ Growth hacks for niche apps without paid ads

✅ How to stand out when your audience isn’t on the App Store

Learn More:

Connect with Max:

https://www.linkedin.com/in/max-gorman

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

Episoder(1055)

Cal AI’s Co-Founder Shares His App Growth Secrets

How do you go from $9 in your bank account to building and selling a company in just 15 months?In this episode, Jake Castillo, co-founder of Cal AI, breaks down how they built and scaled one of the fa...

26 Sep 1h 1min

The Viral App Idea Framework That Got Her 1M Users

Join the App Founders Community:https://appfounders.co/Nicole Cheung took her first app to 1 MILLION users in just 6 months, and it wasn't luck.In this video, she breaks down the exact viral app idea ...

22 Sep 8min

Live App Teardowns: App Growth Optimization

What happens when Steve puts a real app under the microscope?In this episode, Steve did a live app teardown across different app categories, broke down what’s working, what’s not, and where there are ...

19 Sep 1h 19min

Paywall Strategy: How 2 Paywalls Tripled Trial Starts

Join the App Founders Community:https://appfounders.co/What happens when you show users 2 paywalls instead of 1?In this video, I break down a real-world paywall test that helped triple trial starts, f...

15 Sep 9min

How He Built an $800K ARR App Using Simple Strategies

What if you could build and launch an app without spending months worrying about retention, features, or a perfect product?In this episode, we’re joined by Chris Bick, founder of Bickster, who has bui...

12 Sep 1h 6min

Do This Before Running ANY Paid Social Media Marketing

Before you spend money on paid social media marketing, make sure your creative is ready to convert.In this video, Steve P. Young breaks down the most important step to take before launching paid ads o...

8 Sep 20min

B2B Strategies for a B2C App

What if your biggest growth opportunity isn’t another ad campaign, but an entirely different distribution channel?In this live session, we’re joined by Jason Mathew, Founder & CEO of LeadMeNot, a digi...

5 Sep 1h 15min

Best ASO Tools: Which One Has the Most Accurate Data?

Try AstroASO:https://tryastro.app?aff=nWj08Which ASO tool actually has the most accurate keyword data?In this video, Steve P. Young compares Mobile Action, AppTweak, App Radar, and Astro using real da...

1 Sep 9min