47. The Mortuary Store with Michael Cooney

Michael Cooney is a fourth-generation, licensed funeral director and co-founder of Mortuary Marketing. He earned his bachelor’s degree from the University of Iowa and Mortuary Science Degree from Worsham College and has since become a leading voice in the funeral industry. Michael is passionate about helping funeral homes grow their business through strategic online marketing, and he also supports grieving families as a licensed funeral director. In addition to his professional work, Michael leads the nonprofit organization The Baby Spirit Foundation, which provides free funeral and emotional support services for those who have experienced pregnancy and infant loss. He is also the host and chief editor of the popular podcast "The Mortuary Show," where he shares insights and strategies for success in the funeral industry. Michael and his brother, Conor Cooney, are committed to making a positive impact within the funeral industry by helping funeral homes best serve grieving families. They believe in transforming the industry by bringing new perspectives, innovative ideas, and compassionate care to the forefront, ultimately making a positive difference in the lives of those they serve.

Mortuary Store objective is to make people aware and just kind of bring some positivity to the realm of life and death that can be challenging for some.

In this episode, We talked about:

• Backlash from funeral directors and industry.

• Branching out and helping other small businesses.

• Top three things to know about the industry.

"I think they now realize the benefit to it for other people in that learning behind the scenes can only benefit us in the field industry, because then people can realize how much work and how intricate the process is. It's not, it's not for the faint of heart.” -Michael Cooney

Connect with Mortuary Store:

On Instagram: https://www.instagram.com/themortuarystore/

On His Podcast: https://podcasts.apple.com/us/podcast/the-mortuary-show

View Mortyary Store Products Here: https://themortuary.store/

Mortuary Marketing: www.mortuary-marketing.com

The Mortuary Show: https://open.spotify.com/show/4qeWx5S9h9r3MfvRAYTrJI (Spotify)

https://podcasts.apple.com/us/podcast/the-mortuary-show/id1630967539 (Apple Podcasts)

Baby Spirit Foundation (Non-profit): www.babyspirit.org

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