Marketing Against The Grain15 Jul 2025

Is Grok 4 Worth $30/mo? (Full Test)

Want a list of Creative Prompts to test with Grok? Get it here: https://clickhubspot.com/jvk Ep. 343 Is Grok 4 really the smartest AI model? Kipp and Kieran dive into the hype, hands-on tests, and real-world marketing applications of Elon Musk’s latest AI release. Learn more on what makes Grok 4 different from other models, explore creative ways marketers and founders can use Grok’s X data access, and put Grok 4 up against OpenAI’s O3 in live marketing challenges to see which delivers the best results for content creation and campaign planning. Mentions Grok 4 https://x.ai/news/grok-4 Chat GPT Pro https://openai.com/index/introducing-chatgpt-pro/ Gemini https://gemini.google.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

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Episoder(456)

Turn Every Comment Into a Lead - Automate DMs with Claude

Turn social comments into leads with Claude + Blotato: https://clickhubspot.com/rkhv Ep. 450 How can one Reel drive $120,000 in annual recurring revenue for your business? Kipp, and guest Sabrina R...

3 Sep 38min

How I Turned Codex Into My Personal Research Assistant (Matt Wolfe)

*Build your AI Research Desk in Codex:* https://clickhubspot.com/inyh Ep. 449 Is informational content on the internet dead? Kipp, Kieran, and guest Matt Wolfe (Future Tools) dive into how you can ...

1 Sep 33min

Claude vs. Human Marketer: Which Is Actually Better?

Build your AI marketing department with this Claude skill: https://clickhubspot.com/uyon Ep. 448 Can you really fire your entire marketing team and replace them with AI? Kieran dives into the reali...

27 Aug 22min

How to Stop AI from Killing Your Critical Thinking w/ David Epstein

Get our anti-AI slop checklist: https://clickhubspot.com/lhug Ep. 447 For most people, AI is making your marketing worse. For a select few, it's making it 10 times better. Kipp and guest David Eps...

25 Aug 39min

How to Run a Marketing Agency With 0 Employees ($100k to $1M)

Free: build a Claude-powered content engine https://clickhubspot.com/mslb Ep 446 What does it actually take to 5x your solo marketing business in a year using AI? Kipp, Kieran, and guest Barbara Jo...

20 Aug 49min

Automate Boring Marketing Work With This Claude System

Ep. 445 Everybody online is telling you that the only marketers who will survive in the AI era are systems builders. But what does that even mean—and how do you actually build your own AI-powered mar...

18 Aug 21min

How Top 1% Marketers 10X Their Memory With AI

Build your AI knowledge base (template + kit): https://clickhubspot.com/fhfs Ep. 444 Stop outsourcing your intelligence to AI assistants—build your own personal intelligence layer instead! Kieran d...

13 Aug 17min

How To 5x Your Business Overnight With Influencer Marketing

Influencer-Led Growth Stack (10 prompts): https://clickhubspot.com/gfdr Ep. 443 What’s the clever, better alternative to pouring more money into Google or Meta ads? Kipp dives into a step-by-step p...

11 Aug 14min