Inside the Playbook: Mag Rodriguez on How J. Cole Helped Transform His Music Tech Business

Inside the Playbook: Mag Rodriguez on How J. Cole Helped Transform His Music Tech Business

In this clip of The Manager’s Playbook, I sit down with Mag Rodriguez to unpack the exclusive J. Cole x EVEN collaboration celebrating the 10-year anniversary of Forest Hills Drive.

We get into how this drop went far beyond music; with unreleased tracks, an original audio series, real-time fan engagement, and a global livestream straight from Madison Square Garden.

Mag breaks down how the project came to life, what it taught him about navigating major label partnerships, and how trust and execution drive true fan connection.

This one’s a blueprint for any artist or builder thinking beyond the stream.

A conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/6Kn9j2Ef2Fwc48iTvA3Tio?si=gWcZocLsQ82ArNfVsQDF4w


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Episoder(265)

Inside the Playbook: Milana Lewis on The Reality of Music Advances & Shelving

Inside the Playbook: Milana Lewis on The Reality of Music Advances & Shelving

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Milana Lewis, CEO of Stem, to break down how Stem approaches artist partnerships and deal-making differently.Milana explains why ...

19 Sep 202510min

Inside the Playbook: Milana Lewis on Why Music Contracts Are Broken

Inside the Playbook: Milana Lewis on Why Music Contracts Are Broken

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Milana Lewis, CEO & Co-Founder of Stem, to break down one of the music industry’s biggest flaws: royalty accounting.Milana shares...

18 Sep 202514min

The Manager’s Playbook 039: Milana Lewis – Artist Ownership, Royalties, Distribution vs. Delivery, Concord Partnership & The Future of Music Business

The Manager’s Playbook 039: Milana Lewis – Artist Ownership, Royalties, Distribution vs. Delivery, Concord Partnership & The Future of Music Business

In episode 39 of The Manager’s Playbook, Mauricio Ruiz sits down with Milana Lewis, co-founder and CEO of STEM, to unpack the realities of today’s music business.Milana explains why royalty accounting...

16 Sep 20251h 46min

Inside the Playbook: Rich Castillo on Why Artists Get Dropped Too Quickly

Inside the Playbook: Rich Castillo on Why Artists Get Dropped Too Quickly

In this clip from The Manager’s Playbook, Rich Castillo pulls back the curtain on the realities of A&R and the inner workings of major labels. He explains how decisions actually get made inside the hi...

15 Sep 202518min

Inside the Playbook: Rich Castillo on How Failure Builds Resilience in the Music Industry

Inside the Playbook: Rich Castillo on How Failure Builds Resilience in the Music Industry

In this clip from The Manager’s Playbook, Rich Castillo dives into the rise of UK rap culture and its global impact. He explains how London’s melting pot of influences creates a distinct sound, why re...

14 Sep 202520min

Inside the Playbook: Rich Castillo on Why He Walked Away From the Major Label System

Inside the Playbook: Rich Castillo on Why He Walked Away From the Major Label System

In this clip from The Manager’s Playbook, Rich Castillo reflects on his move from the major label system to launching his own independent label, Lion Bear. He shares why legacy and independence matter...

12 Sep 202512min

Inside the Playbook: Rich Castillo on The Harsh Truth About A&R at Major Record Labels

Inside the Playbook: Rich Castillo on The Harsh Truth About A&R at Major Record Labels

In this clip from The Manager’s Playbook, Rich Castillo breaks down what the role of A&R really looks like in 2025. From identifying and developing talent to balancing data, instinct, and marketing, R...

11 Sep 202518min

The Manager’s Playbook 038: Rich Castillo - A&R Legacy, Class Identity, UK Rap, Artist Development, Industry Evolution & Breaking Cultural Barriers

The Manager’s Playbook 038: Rich Castillo - A&R Legacy, Class Identity, UK Rap, Artist Development, Industry Evolution & Breaking Cultural Barriers

Rich Castillo has spent nearly two decades inside the music industry, from Polydor, Sony, and EMI to Warner and now his own company, Lion Bear. In this episode of The Manager’s Playbook, Rich breaks d...

9 Sep 20252h 13min

Populært innen Underholdning

papaya
enkel-servering
tusvik-tnne
harm-og-hegseth
tore-og-haralds-podkast
storefri-med-mikkel-og-herman
big-5-med-nils-og-harald-2
konspirasjonspodden
topp-3-med-wold-og-fladseth
folk-flest-med-linn-og-nils
ma-pa-behandling-med-morten-ramm
hovla
kjendiscrush-med-sofie-karlstad
nare-venner
vitnemal
feedback-med-egon-holstad
gi-meg-alle-detaljene
rss-gammal-maiden
christine-dancke
singel