Inside the Playbook: Mag Rodriguez on How J. Cole Helped Transform His Music Tech Business

Inside the Playbook: Mag Rodriguez on How J. Cole Helped Transform His Music Tech Business

In this clip of The Manager’s Playbook, I sit down with Mag Rodriguez to unpack the exclusive J. Cole x EVEN collaboration celebrating the 10-year anniversary of Forest Hills Drive.

We get into how this drop went far beyond music; with unreleased tracks, an original audio series, real-time fan engagement, and a global livestream straight from Madison Square Garden.

Mag breaks down how the project came to life, what it taught him about navigating major label partnerships, and how trust and execution drive true fan connection.

This one’s a blueprint for any artist or builder thinking beyond the stream.

A conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/6Kn9j2Ef2Fwc48iTvA3Tio?si=gWcZocLsQ82ArNfVsQDF4w


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Episoder(264)

Inside the Playbook: Nick Raphael on Why Indie Artists Are Winning More Than Ever in 2025

Inside the Playbook: Nick Raphael on Why Indie Artists Are Winning More Than Ever in 2025

In this episode, Nick Raphael, former President of Capitol Records UK, uncovers a core truth of the music business: a hit record means nothing without the right artist.We dive into why some tracks nev...

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Inside the Playbook: Director X on Mastering the Creative Hustle in 2024

Inside the Playbook: Director X on Mastering the Creative Hustle in 2024

In this episode, legendary filmmaker Director X breaks down how to cut through the noise in a content-heavy world, and why the best visuals aren’t always the most expensive.From using real locations a...

1 Jun 202514min

Inside the Playbook: Director X on Why Music Videos Matter More Than You Think

Inside the Playbook: Director X on Why Music Videos Matter More Than You Think

In this episode, legendary music video director Director X breaks down the role of music videos in 2024, and why they still matter in a world dominated by streamers and short-form content.From drawing...

31 Mai 202513min

Inside the Playbook: Byron Wilson on The Must Know Tips to Break an Artist in 2024

Inside the Playbook: Byron Wilson on The Must Know Tips to Break an Artist in 2024

Ruiz and Byron take you on a journey through the discovery and management of the phenomenal Jessie Reyez. It all began in 2013 with a serendipitous Facebook connection that led to an unexpected musica...

30 Mai 20259min

Inside the Playbook: Byron Wilson on The Messiness of the Music Business

Inside the Playbook: Byron Wilson on The Messiness of the Music Business

In this no-fluff episode of The Manager’s Playbook, Byron Wilson breaks down what most labels won’t say out loud: the real grind behind building a music career.From signing deals to hitting the road, ...

29 Mai 202512min

Inside the Playbook: Byron Wilson on the Must Know Tips to Spot a Superstar Artist like Jessie Reyez

Inside the Playbook: Byron Wilson on the Must Know Tips to Spot a Superstar Artist like Jessie Reyez

In this episode of The Manager’s Playbook, Mauricio Ruiz and Byron Wilson reflect on the unexpected journey that led them to discover and develop Jessie Reyez, one of the most distinctive voices in mu...

28 Mai 20259min

The Manager’s Playbook 024: Nick Raphael - Jay Z, Sam Smith, 5SOS, Imogen Heap, A&R Evolution, Digital Distribution, Major Labels, Fan Engagement & Creative Strategy

The Manager’s Playbook 024: Nick Raphael - Jay Z, Sam Smith, 5SOS, Imogen Heap, A&R Evolution, Digital Distribution, Major Labels, Fan Engagement & Creative Strategy

In this episode of The Manager’s Playbook, we sit down with legendary music executive Nick Raphael, whose journey spans signing Jay Z, launching Sam Smith, and leading Capitol UK before founding his o...

26 Mai 20252h 32min

Inside the Playbook: Cory Litwin Reveals What Nobody Tells You About Artist Management

Inside the Playbook: Cory Litwin Reveals What Nobody Tells You About Artist Management

Go behind the scenes of high-stakes music management with Cory Litwin - the powerhouse manager behind Murda Beatz and other top producers.In this episode of The Manager’s Playbook, Cory breaks down ho...

25 Mai 202512min

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