Inside the Playbook: Mag Rodriguez on How J. Cole Helped Transform His Music Tech Business

Inside the Playbook: Mag Rodriguez on How J. Cole Helped Transform His Music Tech Business

In this clip of The Manager’s Playbook, I sit down with Mag Rodriguez to unpack the exclusive J. Cole x EVEN collaboration celebrating the 10-year anniversary of Forest Hills Drive.

We get into how this drop went far beyond music; with unreleased tracks, an original audio series, real-time fan engagement, and a global livestream straight from Madison Square Garden.

Mag breaks down how the project came to life, what it taught him about navigating major label partnerships, and how trust and execution drive true fan connection.

This one’s a blueprint for any artist or builder thinking beyond the stream.

A conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/6Kn9j2Ef2Fwc48iTvA3Tio?si=gWcZocLsQ82ArNfVsQDF4w


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Episoder(263)

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Inside the Playbook: Nick Groff on Music Industry Insider Secrets You Need to Know

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In this episode of The Manager’s Playbook, Nick Groff shares his unfiltered journey from unpaid intern to shaping major releases at Interscope Records.He breaks down the real moves that opened doors: ...

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Inside the Playbook: Nick Groff on The Untold A&R Stories Behind Avicii, MGK & Billie Eilish

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Inside the Playbook: Kardinal Offishall on The Journey from Artist to Global A&R

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Inside the Playbook: Kardinal Offishall on The Magician VS The Scientist Behind The Music Business

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Kardinal Offishall joins Ruiz on The Manager’s Playbook to explore the powerful intersection of creativity and commerce in the music industry.In this episode, Kardinal breaks down the delicate balance...

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Inside the Playbook: Kardinal Offishall on The Real Secret to Musical Genius

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