People in Sales, not Salespeople31 Okt 2024

Suade x Jeff

In this episode of "People in Sales, Not Salespeople," Matthew Terry, founder and CEO of Suede, hosts Jeff Bittner, Director of DCP and Small Business at Brain Trust. They discuss the importance of analyzing the person behind the salesperson and gaining insights from personal and professional experiences. Jeff shares his journey, influenced by his grandfather's servant leadership, and emphasizes the significance of creating genuine connections in sales by understanding and empathizing with clients. They delve into the role of neuroscience in sales, highlighting the difference between analytical and empathic brain networks and the impact of emotional intelligence on effective communication. They also explore the Brain Trust methodology, which includes the personal connection story, prospect story, problem story, and product proof story, designed to foster deeper, trust-based relationships. The conversation extends to the importance of internal communication and alignment within sales teams, as well as the role of culture and emotional intelligence in creating successful sales environments.

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Episoder(18)

Suade x Ryan

🎙 New Episode Alert! On this week’s People in Sales, Not Sales People podcast, I sit down with Ryan Pereus, a true sales guru and cold call superstar. Ryan shares his incredible journey from humble b...

19 Des 202432min

Suade x Jon

On this episode of People in Sales, Not Sales People, Suade's own Matthew Terry sits down with serial entrepreneur and tech enthusiast Jon Salisbury. 🚀Jon dives into his incredible journey of buildin...

21 Nov 20241h 1min

Suade x Daniel

In this podcast episode, Matthew Terry, founder and CEO of Suede, interviews Daniel Skaggs about his journey and experiences in sales. Daniel describes how he accidentally entered the sales industry p...

14 Nov 202441min

Suade x Jason

In this conversation, the host and Jason from Readymode discuss essential strategies for sales success, focusing on the importance of persistence, adaptability, and effective communication in cold cal...

24 Okt 202425min

Suade x Martin

In this episode of People in Sales, Not Sales People, Matthew Terry speaks with Martin MacArthur, known as "The Outbound Sales Guy." Martin shares his 15-year journey in outbound sales, having made ov...

17 Okt 202439min

Cedric x Suade

On this episode of People in Sales, Not Sales People, we sit down with Cedric, Founder and CEO of CEVA Solutions, an outsourced sales firm focused on helping real estate contractors grow their busines...

10 Okt 202431min

Suade x Ed

In our final episode, we had the privilege of interviewing the incredible Ed Porter, Chief Revenue Officer extraordinaire and seasoned sales guru. 🚀With a rich background starting from the trenches o...

14 Mar 20241h 12min