Melanie Hainzer: Influencer Marketing in 2022
NEXT.io Podcast29 Nov 2021

Melanie Hainzer: Influencer Marketing in 2022

Podcast by Michael Pedersen with Melanie Hainzer, CMO at Rootz.

Rootz has been wildz'ly successful in the casino space and a big part of the success is influencer marketing. Melanie is the CMO of Rootz and was one of the early operators to get involved with influencer marketing and casino streamers and in this episode, she shares how it all got started, what she looks for in influencers, what to avoid and how to measure success. It's packed full of value for anyone interested in this space, a must-hear episode. Enjoy.

ABOUT MELANIE HAINZERMelanie has been working in the iGaming sector for more than a decade, with a good portion of that geared towards affiliation, business development, and online marketing. Her passion for this industry is as strong as the day she started, with industry advances and innovation forever keeping Melanie on her toes. Highly self-motivated with strong negotiation skills and a great eye for detail is one way to describe her. Another, more simple way – as a passionate traveller and wine enthusiast

🔴 Watch the episode on Youtube: https://youtu.be/DD7cFTfPoBk

This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology. Alea & Pragmatic Play

Episoder(472)

#8 - Ivan Filletti, COO GamingMalta (The future of iGaming in Malta)

#8 - Ivan Filletti, COO GamingMalta (The future of iGaming in Malta)

Leading the GamingMalta Foundation - a non-profit foundation set up by the Government of Malta and the Malta Gaming Authority (MGA) - since 2018, Ivan together with his team spearheads efforts in prom...

28 Mai 202055min

#7 - Gustaf Hoffstedt, General Secretary BOS (Swedish regulation)

#7 - Gustaf Hoffstedt, General Secretary BOS (Swedish regulation)

Gustaf Hoffstedt is the Secretary General of BOS, the Swedish Trade Association for Online Gambling, since 2015. Prior to joining BOS, Gustaf served as a Member of the Swedish Parliament for the Moder...

26 Mai 202048min

#6 Angelo Dalli, CEO Umnai (The future of AI in iGaming)

#6 Angelo Dalli, CEO Umnai (The future of AI in iGaming)

Angelo Dalli is an AI expert and serial tech entrepreneur, combining deep technical ability with commercial acumen. Angelo founded 9 startups, was involved in 4 IPOs, invested in numerous Technology,...

19 Mai 202049min

#5 - Jesper Svensson, CEO Betsson Group

#5 - Jesper Svensson, CEO Betsson Group

Jesper Svensson has been in the gaming industry since the mid-2000s. Over the years he worked in senior positions in several gaming companies in Europe and Asia. He joined Betsson in 2013 as the manag...

13 Mai 202047min

#4 - Robin Eirik Reed, Co-founder GiG

#4 - Robin Eirik Reed, Co-founder GiG

Robin Eirik Reed Co-founded GiG 10 years ago and successfully grew the company to €150m revenue. In 2019, Robin became an inductee in the iGaming IDOL Hall of Fame. In this episode we discuss what Rob...

13 Mai 202047min

#3 - Robert Andersson, CEO Highlight Media Group

#3 - Robert Andersson, CEO Highlight Media Group

Robert is an experienced CEO within the iGaming industry currently steering the ship for Highlight Media Group, and previously at Enlabs and Catena Media. In this episode we talk about what the future...

13 Mai 202042min

#2 - Erik Bergman, Founder Great.com

#2 - Erik Bergman, Founder Great.com

The day Erik Bergman turned 28, he made $15,000,000 by taking his company Catena Media public. Since then, he has devoted himself to charity through his project Great.com "the worlds most controversia...

13 Mai 202044min

#1 - Enrico Bradamante, Chairperson iGEN

#1 - Enrico Bradamante, Chairperson iGEN

iGaming NEXT co-founder Pierre Lindh discuss COVID-19 and the future implications on the iGaming industry, and what to expect together with chairperson of iGEN, Enrico Bradamante.

13 Mai 202043min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
livet-pa-veien-med-jan-erik-larssen
finansredaksjonen
tid-er-penger-en-podcast-med-peter-warren
utbytte
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
rss-politisk-preik
liberal-halvtime
rss-markedspuls-2
rss-sunn-okonomi
lederpodden
rss-pa-konto