Martin Nieri: Brand Building for Business Impacts
NEXT.io Podcast11 Feb 2022

Martin Nieri: Brand Building for Business Impacts

🎙 Podcast #87 by Michael Pederson with Martin Nieri, Partner at iGaming Collective

"Brand building is a business strategy for growth" says Martin Nieri. On this episode, Michael Pedersen together with Martin Nieri discuss brand and brand building in the iGaming industry. Martin answers questions what is a brand and, most importantly, what it isn't. The misconceptions when it comes to the necessity of using branding tools and ways to optimize your business through various branding tools, also Martin presents his top 5 iGaming brands and his reasoning behind it.


ABOUT MARTIN:

Martin spent the large share of his career in and running some of London’s most prominent creative agencies helping to build brand and advertising strategies for both start-up and blue chip organisations alike. He made the leap into iGaming in 2018 when he joined The Stars Group as Global Brand and Creative Director with a key responsibility being the over-arching rebranding of the PokerStars brand. In 2020, he joined GOAT Interactive as CMO (and then CEO) to lead the Premier Bet brand to record growth levels across its 19 African markets. Today, Martin is Partner at The iGaming Collective, a strategic advisory consultancy for the global iGaming industry.


_____

This episode of the iGaming NEXT #Podcast is brought to you by:

Pragmatic Solutions. – Leading iGaming platform technology.

For more info, click here: http://pragmatic.solutions

Sponsored by:

Pragmatic Play - https://www.pragmaticplay.com

Fast Track: https://www.fasttrack-solutions.com

Yolo Group: https://yolo.com

Episoder(471)

Carolina Estrada: 200 Podcast Episode!

Carolina Estrada: 200 Podcast Episode!

🎙 NEXT.io Podcast #200 with Carolina Estrada Duque, Account Manager at Evolution. Carolina's story is one that will leave you in awe — despite enduring a tumultuous childhood and adolescence, she h...

17 Sep 20241h 16min

Daniel "Jungleman" Cates: Poker as a microcosm for life

Daniel "Jungleman" Cates: Poker as a microcosm for life

🎙 NEXT.io Podcast #199 with Daniel "Jungle" Man, professional poker player.   Daniel "Jungleman" Cates, one of the most iconic figures in the #poker world, shares his journey and insights in our late...

12 Sep 202454min

Vested Interest #15: Micro-betting Extravaganza with Joey Levy & Tomash Devenishek

Vested Interest #15: Micro-betting Extravaganza with Joey Levy & Tomash Devenishek

🎙️ Welcome to episode #15 of Vested Interest, with Pierre Lindh, Lloyd Danzig & Benjie Cherniak.  Special Guests:  Joey Levy - Founder, Simplebet & CEO, Betr Tomash Devenishek - Founder, Kero Sports...

10 Sep 202443min

📺 Weekly News: Kambi and Genius Sports deny acquisition rumours

📺 Weekly News: Kambi and Genius Sports deny acquisition rumours

This week on NEXT.io Weekly News, we address Kambi and Genius Sports refuting acquisition rumors and what that means for the market. We also look into the Philippines' intensified actions against ille...

5 Sep 202434min

Karolina Pelc: There is no work-life balance as a founder

Karolina Pelc: There is no work-life balance as a founder

🎙 NEXT.io Podcast #197 with Karolina Pelc, VP at BEyondPlay, FanDuel 🎧 𝗛𝗼𝘄'𝘀 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝗸-𝗹𝗶𝗳𝗲 𝗯𝗮𝗹𝗮𝗻𝗰𝗲? Karolina Pelc shares how she balanced intense workloads at a startup and ...

4 Sep 20241h 21min

📺 Weekly News: DraftKings acquires Simplebet plus the biggest stories of the week!

📺 Weekly News: DraftKings acquires Simplebet plus the biggest stories of the week!

Catch this week’s NEXT.io Weekly News for a quick rundown of significant iGaming updates. Highlights include DraftKings' acquisition of Simplebet, enhancing its betting technology. We also cover Evoke...

29 Aug 202452min

📺 Weekly News: Special Episode with Incentive Games CEO John Gordon

📺 Weekly News: Special Episode with Incentive Games CEO John Gordon

📰 Your go-to source for the latest in iGaming! Tune in as we bring you the hottest news and trends in the industry, featuring in-depth discussions on each topic. In this week’s NEXT.io Weekly News ...

22 Aug 202442min

Brais Pena Sanchez: Stake DEEP DIVE

Brais Pena Sanchez: Stake DEEP DIVE

🎙 NEXT.io Podcast #195 with Brais Pena, Chief Strategy Officer at Easygo. In this episode, we dive into the world of Stake 🎰 with Brais Pena Sanchez, the visionary Chief Strategy Officer. Brais tak...

20 Aug 202453min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
utbytte
rss-sunn-okonomi
morgenkaffen-med-finansavisen
stormkast-med-valebrokk-stordalen
liberal-halvtime
lederpodden
rss-markedspuls-2
okonomiamatorene
rss-politisk-preik