The Power of Identify: Building Lifelong Customers

The Power of Identify: Building Lifelong Customers

Ever feel like your brand’s messaging isn’t quite landing, despite detailed personas and sharp creative? Or wonder why some customers churn while others become lifelong evangelists, even sporting your logo proudly? Identity marketing flips the traditional approach by focusing not on how your brand looks to others, but on how customers see themselves. To learn the four key stages of identity marketing: how to find, validate, name, and activate your customer’s core identity themes, I interview Veronica Romney.



Guest: Veronica Romney | Show Notes: socialmediaexaminer.com/676



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Episoder(739)

The Science of Attention: Creating Short-Form Videos People Won't Skip

The Science of Attention: Creating Short-Form Videos People Won't Skip

Wonder how others consistently engineer short-form videos that get watched, shared, and remembered? I interview Hilary Billings to learn how to leverage three psychological principles that make people...

7 Mai 45min

New Instagram Tools to Drive Traffic, Optimize Your Content, and Establish Branding

New Instagram Tools to Drive Traffic, Optimize Your Content, and Establish Branding

Looking for new ways to make Instagram work for your brand? I interview Chelsea Peitz to discover how to use caption links, profile grid customization, custom sticker tools, and major Edits app improv...

30 Apr 45min

Increasing Conversions: Quick Wins That Work in 2026

Increasing Conversions: Quick Wins That Work in 2026

Are your conversion rates falling along with the size of your email list? I interview Jay Schwedelson to learn how to grow your database and drive more sales in 2026.Why Getting Conversions Is Harder ...

23 Apr 45min

Facebook's 2026 Rules for Reach & Relevance

Facebook's 2026 Rules for Reach & Relevance

Are you spending hours creating content on Facebook only to watch your reach plateau or shrink? Wondering whether the latest platform changes are going to reward your work or make the climb even steep...

16 Apr 42min

Ads and AI: Leveraging AI Creative in 2026

Ads and AI: Leveraging AI Creative in 2026

Are your competitors producing more creative than you can match because they've figured out how to use AI to do it at scale? Are you still waiting weeks for a UGC creator to deliver one video, then re...

9 Apr 42min

LinkedIn Is Rewriting the Rules of Visibility

LinkedIn Is Rewriting the Rules of Visibility

Are you watching AI tools send leads to your competitors while your LinkedIn presence sits idle? Wondering whether the new LinkedIn ad features are worth your time? To discover how to position your Li...

2 Apr 42min

Ad Creative Strategy: The Easy Way to Improve Facebook and Instagram ROAS

Ad Creative Strategy: The Easy Way to Improve Facebook and Instagram ROAS

Are your Facebook and Instagram ads getting lost in the feed while your competitors keep stealing the clicks? Are you spending time and money tweaking campaign settings when your real problem might be...

26 Mar 47min

How to Use TikTok's Verified Business Account Features and Local Feed

How to Use TikTok's Verified Business Account Features and Local Feed

Are you struggling to reach local customers on TikTok? Wondering whether switching to a business account will help? To discover how TikTok's new verified business account unlocks powerful features for...

19 Mar 42min

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