The Power of Identify: Building Lifelong Customers

The Power of Identify: Building Lifelong Customers

Ever feel like your brand’s messaging isn’t quite landing, despite detailed personas and sharp creative? Or wonder why some customers churn while others become lifelong evangelists, even sporting your logo proudly? Identity marketing flips the traditional approach by focusing not on how your brand looks to others, but on how customers see themselves. To learn the four key stages of identity marketing: how to find, validate, name, and activate your customer’s core identity themes, I interview Veronica Romney.



Guest: Veronica Romney | Show Notes: socialmediaexaminer.com/676



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Episoder(730)

Zero-Click Challenge: Why Marketers Must Go Back to Fundamentals

Zero-Click Challenge: Why Marketers Must Go Back to Fundamentals

Are you struggling to drive traffic from social media to your website? Wondering why your carefully crafted content isn't generating the clicks it once did? To learn zero-click marketing strategies to...

25 Sep 202550min

Productizing Your Services for Highly Profitable Leads and Sales

Productizing Your Services for Highly Profitable Leads and Sales

Are you struggling to scale your business beyond random acts of marketing? Wondering how to create a more systematic approach that drives consistent, profitable results? To learn how to productize you...

18 Sep 202545min

LinkedIn Content Strategy: Achieving Sustainable Growth

LinkedIn Content Strategy: Achieving Sustainable Growth

Are you posting on LinkedIn but struggling to see meaningful engagement or growth? Do you feel like your content gets lost in the feed, even though you know your audience is there? To learn a structur...

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Shareable Short-Form Video Content: Get More Views and Engagement

Shareable Short-Form Video Content: Get More Views and Engagement

Are you pouring time into short-form videos that don’t get picked up by the algorithm? Wondering why some creators rack up shares and engagement while your content barely moves beyond your own followe...

4 Sep 202544min

Positioning Strategy: How to Ensure Your Message Connects

Positioning Strategy: How to Ensure Your Message Connects

Have you ever launched a marketing campaign only to hear crickets? Or struggled to explain what makes your company different—despite having a great product or service? A well-researched positioning st...

28 Aug 202543min

Educational Video Ads: The Secret to More Leads and Sales

Educational Video Ads: The Secret to More Leads and Sales

Have your organic videos hit a ceiling—great views, but disappointing conversions? Wondering why your competitors are turning video content into a lead-generation machine while your results stay flat?...

21 Aug 202548min

Emotional Targeting: A Proven Path to More Leads and Sales

Emotional Targeting: A Proven Path to More Leads and Sales

Ever feel like you’re spinning your wheels with conversion optimization—testing headlines, buttons, and pop-ups but still seeing underwhelming results? Do you know something’s not working on your site...

14 Aug 202547min

5 Reasons Your Content Is Failing and How to Fix It

5 Reasons Your Content Is Failing and How to Fix It

Have you ever published content that felt well-written, strategic—even inspired—only to watch it disappear into the void without traction? Or wondered why your competitors’ content sparks conversation...

7 Aug 202544min

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