The Power of Identify: Building Lifelong Customers

The Power of Identify: Building Lifelong Customers

Ever feel like your brand’s messaging isn’t quite landing, despite detailed personas and sharp creative? Or wonder why some customers churn while others become lifelong evangelists, even sporting your logo proudly? Identity marketing flips the traditional approach by focusing not on how your brand looks to others, but on how customers see themselves. To learn the four key stages of identity marketing: how to find, validate, name, and activate your customer’s core identity themes, I interview Veronica Romney.



Guest: Veronica Romney | Show Notes: socialmediaexaminer.com/676



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Episoder(737)

Google+ Marketing Tactics: How to Promote Your Content on Google+

Google+ Marketing Tactics: How to Promote Your Content on Google+

Do you use Google+ for business? Are you wondering how to promote your content on Google+? In this episode, I interview Lynette Young, author of Google+ for Small Businesses. Her agency helps business...

11 Apr 201443min

Freak Success: A Dialog With Chris Brogan

Freak Success: A Dialog With Chris Brogan

Do you feel like you don't fit in? Are you wondering how you can succeed in business by being different?  In this episode, I interview Chris Brogan, publisher and CEO of Owner Magazine, co-author of T...

4 Apr 201440min

Launching: Why Podcasts Are a Hot New Way to Launch a Product

Launching: Why Podcasts Are a Hot New Way to Launch a Product

Are you getting ready to release a product, book or service? Do you want to know how a podcast can boost your launch? In this episode, I interview Brian Clark and Chris Ducker. Brian is the founder of...

28 Mar 201447min

Connecting With People: How to Be Human With Your Social Marketing

Connecting With People: How to Be Human With Your Social Marketing

Do you struggle to connect with people on social media? Are you wondering how to be human with your social marketing? In this episode, I interview Bryan Kramer, a social business strategist, CEO of Pu...

21 Mar 201438min

Stop Marketing, Start Engaging: How to Get Social Media to Really Work

Stop Marketing, Start Engaging: How to Get Social Media to Really Work

Do you use social media marketing to grow your business? Are you wondering how to get others to say great things about your brand or product? In this episode, I interview Scott Stratten, author of UnM...

14 Mar 201439min

Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Business

Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Business

Do you use visuals to market your business? Are you wondering how you can tell a story with visuals? In this episode, I interview Ekaterina Walter, chief marketing officer at Branderati and author of ...

7 Mar 201439min

Twitter Chats: How to Create a Successful Tweet Chat

Twitter Chats: How to Create a Successful Tweet Chat

Are you familiar with Twitter chats? Wondering how Twitter chats can help market your business? In this episode, I interview Pam Moore, founder of Marketing Nutz, an agency specializing in social medi...

28 Feb 201435min

Twitter Promotion: How to Encourage Others to Promote for You

Twitter Promotion: How to Encourage Others to Promote for You

Do you use social media to promote your product, service or events? Are you wondering how you can use Twitter to help get more visibility and sales? In this episode, you'll discover five different way...

21 Feb 201427min

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