Hiring Your First Enablement Manager? Don’t Do This

Hiring Your First Enablement Manager? Don’t Do This

Most Sales Execs and C-suite leaders try to “add” enablement — and end up with confusion, churn, and zero measurable impact. In this episode we unpack the biggest mistake companies make when launching Sales Enablement and how to avoid it from day one.

You’ll hear practical guidance for:

  • Deciding when to hire your first Enablement team member (and what that person must actually do).

  • How to frame the executive conversation so Enablement is resourced for outcomes, not just “a seat at the table.”

  • Simple, repeatable steps to move Enablement from good intention to measurable results.

Get the weekly Love, Enablement newsletter so you can get the insights and actions you need to be successful in sales enablement.


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Episoder(19)

Acton Items For Sales Enablement April 2025: Brought to you by the "Love Enablement" Newsletter

Acton Items For Sales Enablement April 2025: Brought to you by the "Love Enablement" Newsletter

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The 1 Framework To Teach Your Sales Managers

The 1 Framework To Teach Your Sales Managers

In this episode, we dive into the transformative power of one-on-one meetings. Often reduced to mundane pipeline reviews, these meetings have the potential to be powerful coaching sessions that foster...

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Using Impact Sprints to Turbocharge Behavior Change In Sales Training.

Using Impact Sprints to Turbocharge Behavior Change In Sales Training.

This week ⁠Dan Smith⁠, Chief Learning Officer at ⁠Winning by Design⁠ introduced us to Impact Sprints. A new format of sales training they are implementing which supercharges behavior change through t...

25 Mai 20248min

Demystifying Sales Enablement KPIs & ROI

Demystifying Sales Enablement KPIs & ROI

In this episode, we tackle the biggest mistake in sales enablement: focusing on the wrong metrics and KPIs. Discover what really matters and get insights into what CSOs care about most. Tune in for...

18 Mai 20244min

Measuring ROI of Sales Enablement Is Not Universal

Measuring ROI of Sales Enablement Is Not Universal

Today we discuss how to measure the ROI of Sales Enablement for your business and your company. The idea of having a standardized version of success when it comes to sales enablement is the worst wa...

11 Mai 20244min

Use #AI Effectively In Sales Enablement Today

Use #AI Effectively In Sales Enablement Today

This week's episode is brought to you by GTM AI Academy. Sign up for their Enablement AI Powered course bundle using the code PODCAST30 and receive 30% off of your course bundle. In this episode we ...

4 Mai 20245min

Holding The Bag: Past Selling Experience?

Holding The Bag: Past Selling Experience?

In this podcast episode, we explore the debate on whether past sales experience is necessary for success in enablement. We draw parallels from professional sports and filmmaking to discuss examples o...

20 Apr 20243min

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