The Death of a Salesman11 Mar 2020

Being Memorable, the Sales Tech Stack & your favourite biscuit.

I am delighted to be joined by Tom Boston from SalesLoft. Tom is an SDR, where he leans on his experience of being a former Radio DJ, Genius in an Apple Store, to the hard yards of cold calling businesses to sell Gas. He now works for SalesLoft, educating the market on Sales Tech.

Tom is also leveraging modern sales techniques through social as part of his overall sales process. In particular, his videos, which are brilliant.

We discuss how he has seen the world of selling change from the "Smile & Dial" days to the 21st Century processes and technology that can be used to get the attention of your buyer or create awareness online so that when the prospect picks up the phone or responds to an email, they already know who you are.

Tom shares his tips on being memorable, how he does it and what his learnings have been, and more importantly, is it working? Or is he just messing around on LinkedIn to get the likes? How does his Sales Director react to all of this?

We also discuss what "Sales Tech" is and how it can drive efficiency gains for the modern seller to become "Pleasantly Persistent" - yes I raised a virtual eyebrow at this phrase too.

We also discuss biscuits. Pink Wafer, Custard Cream or Jaffa Cake. Is that even a biscuit?

To find out more about Tom, and more importantly, see his videos, connect with him on LinkedIn - https://www.linkedin.com/in/tom-boston/

"Sales is more than smiles and dials. SalesLoft powers all the stages of your revenue lifecycle while optimizing the customer’s experience." To find out more https://salesloft.com/why-salesloft/

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