The Death of a Salesman9 Jun 2020

Know me, not about me.

“Experience is not what happens to you – it’s how you interpret what happens to you.” Aldous Huxley

I discuss with Peter Dorrington of Xmplify what Customer Experience is in the modern world.

Peter has unique experience in combining data science with behavioural science to understand what really matters to people and the practical experience to help business know how best to serve them and drive business impact.

On this podcast we have a fascinating delve into the world of data, buying behaviours and what business needs to be thinking about right now as they look at the next 6 months and beyond on their digital strategy.

Are you listening to what your customers are really saying?

What are you doing about it?

What investments in Customer Experience are you considering?

How is the CFO reacting to this?

As Katrina Neal tweeted back in 2017 "A marketer who says "I think" in front of data-driven execs may be asked to leave"

Social & Digital are great places to get a sense and feel of what the voice of the market is saying.

How are you then tieing this in with your operational data?

There is now an expectation of true 121 marketing.

We don't want a "Note from the CEO" landing in our inboxes.

We want you to know me not about me.

Connect with Pete on his website - www.xmplify.co.uk or on LinkedIn - https://www.linkedin.com/in/peterdorrington/

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