The Death of a Salesman1 Jul 2020

Do you know what your Technology Quotient score is?

I am delighted to welcome Justin Michael on to this week's Podcast.

Justin is currently an RVP at ReAppi, a top 3 mobile retargeting platform, that drives double-digit incremental lift to clients like Amazon, HomeAdvisor, and Postmates.

He aspires to be one of the world's foremost experts on sales automation and a thought leader in mobile marketing. This requires a deep exploration and understanding of Machine Learning (ML), AI, Natural Language Processing (NLP), Deep Learning AI, and Neural Nets, in order to bridge toward Singularity as a technologist. He has been a pivotal force in explosive pipeline generation for the top mobile AdTech and MarTech startups by category over the past decade including Tune (double acquisition), Kochava, and Swrve as well as working for Sean Parker (Causes), LinkedIn (selling Sales Navigator), and Salesforce Marketing Cloud (ExactTarget). He is an expert in User Acquisition, Mobile Marketing Automation, Attribution Analytics, and Revenue Operations.

His new book, is set to release in 2021 entitled "Tech-Powered Sales." published by Harper Collins.

In this episode, we dive into his journey through to today.

What inspired him to co-author his book with Tony J Hughes (author of Combo Prospecting).

The challenges faced by sales today.

How sellers and sales leaders need to get a firm grip on the technology platforms they have in place today.

Why automation in sales is a positive thing and when deployed well and at scale can drive massive top of funnel gains.

Now is the time to up your TQ.

Follow and connect with Justin in LinkedIn - https://www.linkedin.com/in/michaeljustin/

Twitter - https://twitter.com/adtechmartech

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