The Death of a Salesman15 Sep 2020

Getting your ticket to a conversation with email outreach

It's time to rethink your outbound email marketing & prospecting strategy.

We can no longer rely on the old templated, spray, and pray approach. Your target market deserves more respect than this.

In this episode, I chat with Kristina Finseth. Not only is she a fan of avocados, she has worked both in a direct sales role and also marketing. She is now the Growth Marketing lead at Interseller. Interseller helps recruiters reduce the time it takes to make a hire. Interseller can find any candidate's personal email address and reach them with automated & personalized email sequences, all while keeping any ATS or CRM up-to-date.

Kristina has spent a year, testing and testing different approaches to email prospecting and outreach. Through data analysis, she has found a framework that can give you up to an 80% open rate, 50% reply rate, and 30% booked meeting rate. Without having to make a single cold call.

Her focus is less volume, higher quality, targeted messaging.

This is not an and/or debate about the merits of calling, vs email, vs social - it is about doing all of this better and more effectively, using data to get better results.

This is not a silver bullet to prospecting or selling. It requires, time, focus, and effort.

Through her learnings, Kristina has created the Outbound FIRE Framework, on Teachable, which you can sign up for today. If you are serious about improving your success rates using email, this will be well worth your investment.

Connect with Kristina on LinkedIn - https://www.linkedin.com/in/kristinafinseth/

If you are in recruitment, learn more about what Interseller can do for you - https://www.interseller.io/

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