The Death of a Salesman17 Mai 2021

Let's get digital

We will spend a combined total of 12 trillion hours online in 2021.

We spend an average time of 6hrs 56m online every day.

The top 3 favourite social media platforms are Whatsapp, Facebook & Instagram.

Over 70% of all age groups still use a web-based email platform.

There are over 4bn active social media users.

I could go on.

All of this research and more comes from the brilliant Simon Kemp and his amazing team, supported by Hootsuite, We are Social, and a number of other data providers.

It is evident social and digital are here to stay.

We have seen what happened in 2020 and how this has changed the way we all engage online, both b2b and b2c.

In this episode, Simon & I discuss some of the key findings, as well as some of the stats which caught us by surprise - namely email marketing would seem to be alive and well.

We also discuss the merits of Organic vs Paid across different platforms, when was the last time you clicked on an advert?

This leads us into the discussion of the demise of the cookie - not the chocolate chip variety, but the digital stalking variety.

Simon is pretty blunt in his view on this - we don't have attention span issues in the digital world. YOU need to create content that is worthy of my attention.

To access the free research, go to www.datareportal.com

To debate cookies with Simon, connect with him here https://www.linkedin.com/in/eskimon/

Don't forget to subscribe to the podcast and share it with your network if you found it insightful.

As always, if you would like to be a guest on here, you know what to do.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(100)

Advocates or Spammers?

Employee Advocacy or Corporate Spam? There is a fine balance to be had regarding Employee Advocacy. In this episode, I am joined by the brilliant Andrew Seel, the CEO of Togethr. Andrew was been usin...

21 Feb 202449min

Be Yourself.

Welcome to the final episode of 2023, and what better way than to help us all be "our true selves at work". I am joined by Liz Villani, founder of #BeYourselfAtWork, a global movement dedicated to cre...

20 Des 202340min

The Rainmaker Genome

If you are a fee earner in professional services, balancing the fee-paying work and your business development activities can be challenging. Some may even say a little daunting. You trained to be an e...

1 Nov 202347min

The JOLT Effect

Between 40% and 60% of deals are lost due to clients or prospects making no decision. So, how do you get them to make a decision? One way or the other? You need to JOLT them into one. In this episode,...

25 Okt 202343min

The Art of Communication

We have all been there - you receive an email from your manager or a firmwide message. It doesn't quite land well with you, and you feel all sorts of things. The message from a colleague which is sen...

11 Okt 202339min

Up your Content game.

In this episode, I am joined by the CEO of UpContent - Scott Rogerson Scott is a returning guest where we build on the original episode of "Is Content Still King." listen here >>> https://www.podbean...

20 Sep 202351min

Are you in the moment?

In this episode, we have a returning guest, the brilliant Neil Mullarkey. Neil Mullarkey is an English actor, writer and comedian. He was born in Watford, Hertfordshire, England1. He is known for his ...

13 Sep 202344min

Right, said Fred.

Would you create a "digital twin" of yourself? Fred has set out to do this, and he shares what he has learned so far with FredAI. Using Interactive Tutor, Fred uploaded his books and blogs into their ...

6 Sep 202345min