The Death of a Salesman27 Apr 2022

AI led Coaching

How would you feel about being coached by an AI-powered avatar?

That's precisely the world we now find ourselves in, and this is the topic of this episode.

I chat with Russell Zack, Head of Revenue at www.secondnature.ai, which describes itself as "Scale up your sales coaching with bite-sized, realistic, AI-driven role plays, immediate feedback, scoring and an amazing experience."

Oh, and there is Jenny, or whomever you want.

I was intrigued by how this all worked, and Russell kindly gave up his time to share how it all worked.

We chat all things such as :

The rise of AI in Sales and how the next generation of employees is much more comfortable, if not expecting this enablement.

Is this different from all the fitness apps where you have a "coach" to train you?

Why it is important to have a robust sales strategy to overlay your sales coaching - whether it is in person, virtual or through an AI coach.

Data, Data and more data.

Real-time learning and feedback - how this helps scale your sales and enablement at pace.

Russell's own experience of being onboarded by Jenny.

This technology gives sales enablement the ability to create different sales scenarios - which is always on.

How this can remove conscious and unconscious bias, HOWEVER, keep an eye on the base data, you are using.

I put Russell on the spot, and we look into the crystal ball - is there a possibility that you can turn this software into client-facing a role?

I believe this is the start of creating a new market in the world of sales enablement and supporting roles. It is not about replacing people but augmenting them.

Thank you to Russell for sharing his time and insight; it's a brave new world.

Follow Russell here - https://www.linkedin.com/in/russellzack/

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