The Death of a Salesman8 Feb 2023

Employee Advocacy or Corporate Spam?

Welcome to the first episode of 2023, where Ketna Mistry joins me.

We all see it on our news feeds on LinkedIn, the same bland corporate post being shared or re-posted multiple times. We also all know that our employee networks are potent when activated correctly - this can help with brand positioning, recruitment and pipeline generation.

How do you get an Employee Advocacy programme off the ground with meaning and purpose - both for the business and the employee?

Ketna joins me today to share just this. Her career spans 17 years of helping businesses with their social media strategy and execution.

Her most recent role was with Savills, helping them drive an Employee Advocacy programme, which has both a b2b and a b2c angle - some say the 2 are now the same thing. She has now set up her own practice to provide consulting advice on social media, strategy and more.

Let's get to it :

What is Employee Advocacy?

Are the reason some fail because of leadership, lack of resources or both?

Is Employee Advocacy and Social Selling the same?

Should all employees be part of a programme?

How do you begin the conversation with leaders about engaging in an Employee Advocacy programme?

How can you make your content work harder for you?

We will we finally see B2B Influencers in the mainstream?

If you are starting one, what are the considerations you must give?

We cover a lot in this one; my thanks to Ketna for her time and insight. I

If you need help with your social media strategy and execution, connect with Ketna on LinkedIn.

As ever, my thanks to all my guests and you my listeners.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(100)

Advocates or Spammers?

Employee Advocacy or Corporate Spam? There is a fine balance to be had regarding Employee Advocacy. In this episode, I am joined by the brilliant Andrew Seel, the CEO of Togethr. Andrew was been usin...

21 Feb 202449min

Be Yourself.

Welcome to the final episode of 2023, and what better way than to help us all be "our true selves at work". I am joined by Liz Villani, founder of #BeYourselfAtWork, a global movement dedicated to cre...

20 Des 202340min

The Rainmaker Genome

If you are a fee earner in professional services, balancing the fee-paying work and your business development activities can be challenging. Some may even say a little daunting. You trained to be an e...

1 Nov 202347min

The JOLT Effect

Between 40% and 60% of deals are lost due to clients or prospects making no decision. So, how do you get them to make a decision? One way or the other? You need to JOLT them into one. In this episode,...

25 Okt 202343min

The Art of Communication

We have all been there - you receive an email from your manager or a firmwide message. It doesn't quite land well with you, and you feel all sorts of things. The message from a colleague which is sen...

11 Okt 202339min

Up your Content game.

In this episode, I am joined by the CEO of UpContent - Scott Rogerson Scott is a returning guest where we build on the original episode of "Is Content Still King." listen here >>> https://www.podbean...

20 Sep 202351min

Are you in the moment?

In this episode, we have a returning guest, the brilliant Neil Mullarkey. Neil Mullarkey is an English actor, writer and comedian. He was born in Watford, Hertfordshire, England1. He is known for his ...

13 Sep 202344min

Right, said Fred.

Would you create a "digital twin" of yourself? Fred has set out to do this, and he shares what he has learned so far with FredAI. Using Interactive Tutor, Fred uploaded his books and blogs into their ...

6 Sep 202345min