766 | Local News from the EDGE | Week of 7.21.2025

766 | Local News from the EDGE | Week of 7.21.2025

A whopping 43% of consumers allegedly use AI tools daily – or do they? This week, Local SEO expert Greg Gifford and the EDGE team dissect the latest digital marketing headlines, exposing the flaws behind flashy AI stats, CTR doom-and-gloom, and Google's evolving local business verifications, all while dodging shady review extortionists (and some Coldplay memes).

The crew calls out shaky survey methodologies and sample sets that would make any statistician cringe. Discover why that 32% drop in Google's top CTR may be missing more context than your cousin's Facebook rants, and why local businesses should give side-eye to Google's new AI-calling feature that threatens to turn bespoke service into a commodity. And if you've been targeted by one-star review scams, Greg's got some no-nonsense advice for fighting back – armed with screenshots, not dessert bribes.

Spoiler alert: If your restaurant is handing out free tiramisu for reviews, you might be breaking federal law (and Greg will rant accordingly). Plus, why the latest batch of buzzword acronyms just muddies the digital waters for businesses already struggling to keep up.

Listen in and join in the fun in Local News on the EDGE!

News from the EDGE:

[00:06:20] 43% of consumers now use AI tools daily: Report

[00:14:10] Google CTRs Drop 32% For Top Result After AI Overview Rollout

[00:21:05] EDGE of the Web Sponsor: Site Strategics


Local SEO News Segment:

[00:22:20] Google Business Profile Appeal Tool Now Shows Rejection Reasons

[00:28:45] Google Search Can Now Call Local Businesses Using AI

[00:44:01] EDGE of the Web Sponsor: WAIKAY

[00:45:11] 1-star review attacks plague restaurants on Google

[00:52:56] SEO vs GEO vs AIO: WTF?

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks WAIKAY https://edgeofthewebradio.com/waikay

Follow Us:

X: @ErinSparks

X: @GregGifford

X: @TheMann00

X: @EDGEWebRadio

Episoder(842)

How Does Bounce Rate Affect SEO? – Show 34

How Does Bounce Rate Affect SEO? – Show 34

SEO Radio Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking with a successful client HTS Therapy! We have had a 3-year client relationship with HTS and we are looking forward to improving their web numbers as well too! We […] The post How Does Bounce Rate Affect SEO? – Show 34 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

26 Jan 201345min

Client Focus with HTS Therapy – Show 33

Client Focus with HTS Therapy – Show 33

The Industry's Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the our Consumer Intent Marketing. To listen to our latest show, visit our Podcasts page! In Episode 33 we focus on one of […] The post Client Focus with HTS Therapy – Show 33 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

19 Jan 201345min

Are You Keyword Dependent? – Show 32

Are You Keyword Dependent? – Show 32

The Industry's Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about our 2013 Internet Marketing Predictions. To listen to our latest show, visit our Podcasts page! In Episode 32 we focus on Consumer Intent […] The post Are You Keyword Dependent? – Show 32 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

12 Jan 201345min

SEO Predictions for 2013 – Show 31

SEO Predictions for 2013 – Show 31

The Industry's Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the In-House Blogging. To listen to our latest show, visit our Podcasts page! In Episode 31 we focus on SEO & Tech Predictions […] The post SEO Predictions for 2013 – Show 31 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

5 Jan 201345min

SEO Resolutions for 2013 – Show 30

SEO Resolutions for 2013 – Show 30

The Industry's Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the In-House Bloggging. To listen to our latest show, visit our Podcasts page! In Episode 30 we focus on SEO Resolutions for 2013, […] The post SEO Resolutions for 2013 – Show 30 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

29 Des 201245min

How to Leverage Your Team For In-House Blogging – Show 29

How to Leverage Your Team For In-House Blogging – Show 29

SEO Radio Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the Innovations Program and the Twitter Experiment with Don Wettrick. To listen to our latest show, visit our Podcasts page! In Episode 29 we focus on In-House Blogging […] The post How to Leverage Your Team For In-House Blogging – Show 29 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

22 Des 201245min

Innovations & the Twitter Experiment with Don Wettrick – Show 28

Innovations & the Twitter Experiment with Don Wettrick – Show 28

SEO Radio Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the PRWeb Scam as well as catching up with the latest information from Marketing Tech Blog. To listen to our latest show, visit our Podcasts page! In Episode […] The post Innovations & the Twitter Experiment with Don Wettrick – Show 28 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

15 Des 201245min

PRWeb Google Scam and SEO Myths – Show 27

PRWeb Google Scam and SEO Myths – Show 27

The Industry's Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about Holiday Ecommerce Promos as well as catching up with the latest information from Marketing Tech Blog. To listen to our latest show, visit […] The post PRWeb Google Scam and SEO Myths – Show 27 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

8 Des 201245min

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