766 | Local News from the EDGE | Week of 7.21.2025

766 | Local News from the EDGE | Week of 7.21.2025

A whopping 43% of consumers allegedly use AI tools daily – or do they? This week, Local SEO expert Greg Gifford and the EDGE team dissect the latest digital marketing headlines, exposing the flaws behind flashy AI stats, CTR doom-and-gloom, and Google's evolving local business verifications, all while dodging shady review extortionists (and some Coldplay memes).

The crew calls out shaky survey methodologies and sample sets that would make any statistician cringe. Discover why that 32% drop in Google's top CTR may be missing more context than your cousin's Facebook rants, and why local businesses should give side-eye to Google's new AI-calling feature that threatens to turn bespoke service into a commodity. And if you've been targeted by one-star review scams, Greg's got some no-nonsense advice for fighting back – armed with screenshots, not dessert bribes.

Spoiler alert: If your restaurant is handing out free tiramisu for reviews, you might be breaking federal law (and Greg will rant accordingly). Plus, why the latest batch of buzzword acronyms just muddies the digital waters for businesses already struggling to keep up.

Listen in and join in the fun in Local News on the EDGE!

News from the EDGE:

[00:06:20] 43% of consumers now use AI tools daily: Report

[00:14:10] Google CTRs Drop 32% For Top Result After AI Overview Rollout

[00:21:05] EDGE of the Web Sponsor: Site Strategics


Local SEO News Segment:

[00:22:20] Google Business Profile Appeal Tool Now Shows Rejection Reasons

[00:28:45] Google Search Can Now Call Local Businesses Using AI

[00:44:01] EDGE of the Web Sponsor: WAIKAY

[00:45:11] 1-star review attacks plague restaurants on Google

[00:52:56] SEO vs GEO vs AIO: WTF?

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks WAIKAY https://edgeofthewebradio.com/waikay

Follow Us:

X: @ErinSparks

X: @GregGifford

X: @TheMann00

X: @EDGEWebRadio

Episoder(842)

Holiday Promos and How to Screw up Content Marketing – Show 26

Holiday Promos and How to Screw up Content Marketing – Show 26

The Industry's Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about What Planning your 2013 Online Marketing Budget as well as catching up with the latest information from Marketing Tech Blog. To listen to […] The post Holiday Promos and How to Screw up Content Marketing – Show 26 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

1 Des 201244min

Planning Your Online Marketing Budget – Show 25

Planning Your Online Marketing Budget – Show 25

The Industry's Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about What Lurks Beneath the Penguin Update as well as catching up with the latest information from Marketing Tech Blog. To listen to our […] The post Planning Your Online Marketing Budget – Show 25 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

24 Nov 201243min

Ecommerce Toolbag – Show 24

Ecommerce Toolbag – Show 24

SEO Radio Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about What Lurks Beneath the Penguin Update as well as catching up with the latest information from Marketing Tech Blog. To listen to our latest show, visit our Podcasts […] The post Ecommerce Toolbag – Show 24 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

17 Nov 201259min

What Lurks Beneath Penguin Updates – Show 23

What Lurks Beneath Penguin Updates – Show 23

The Industry's Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about how frequently you should be doing SEO on your website as well as catching up with the latest information from Marketing Tech Blog. […] The post What Lurks Beneath Penguin Updates – Show 23 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

10 Nov 201259min

How Often Do You SEO? – Show 22

How Often Do You SEO? – Show 22

The Industry's Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the importance of good quality content for your website. To catch up on that episode, be sure to listen to the show on […] The post How Often Do You SEO? – Show 22 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

3 Nov 201258min

Google Connections with MarketingTech Blog – Show 21

Google Connections with MarketingTech Blog – Show 21

The Industry's Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the importance of good quality content for your website. To catch up on that episode, be sure to listen to the show on […] The post Google Connections with MarketingTech Blog – Show 21 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

27 Okt 201259min

Content is King – Show 20

Content is King – Show 20

The Industry's Favorite SEO and Digital Marketing Podcast It may be cliche, but it is the truth. Content really is King in the internet marketing world. Great content leads to natural links and higher rankings. To help you with your content we give you tips for your content and explain […] The post Content is King – Show 20 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

20 Okt 201257min

The Return of the Google Dance – Show 19

The Return of the Google Dance – Show 19

The Industry's Favorite SEO and Digital Marketing Podcast This year has been a big year with several big updates to the Google algorithm that many SEO agencies have said it is the return of the Google Dance. If you are confused by the updates, or if your website was affected […] The post The Return of the Google Dance – Show 19 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

12 Okt 201258min

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