766 | Local News from the EDGE | Week of 7.21.2025

766 | Local News from the EDGE | Week of 7.21.2025

A whopping 43% of consumers allegedly use AI tools daily – or do they? This week, Local SEO expert Greg Gifford and the EDGE team dissect the latest digital marketing headlines, exposing the flaws behind flashy AI stats, CTR doom-and-gloom, and Google's evolving local business verifications, all while dodging shady review extortionists (and some Coldplay memes).

The crew calls out shaky survey methodologies and sample sets that would make any statistician cringe. Discover why that 32% drop in Google's top CTR may be missing more context than your cousin's Facebook rants, and why local businesses should give side-eye to Google's new AI-calling feature that threatens to turn bespoke service into a commodity. And if you've been targeted by one-star review scams, Greg's got some no-nonsense advice for fighting back – armed with screenshots, not dessert bribes.

Spoiler alert: If your restaurant is handing out free tiramisu for reviews, you might be breaking federal law (and Greg will rant accordingly). Plus, why the latest batch of buzzword acronyms just muddies the digital waters for businesses already struggling to keep up.

Listen in and join in the fun in Local News on the EDGE!

News from the EDGE:

[00:06:20] 43% of consumers now use AI tools daily: Report

[00:14:10] Google CTRs Drop 32% For Top Result After AI Overview Rollout

[00:21:05] EDGE of the Web Sponsor: Site Strategics


Local SEO News Segment:

[00:22:20] Google Business Profile Appeal Tool Now Shows Rejection Reasons

[00:28:45] Google Search Can Now Call Local Businesses Using AI

[00:44:01] EDGE of the Web Sponsor: WAIKAY

[00:45:11] 1-star review attacks plague restaurants on Google

[00:52:56] SEO vs GEO vs AIO: WTF?

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks WAIKAY https://edgeofthewebradio.com/waikay

Follow Us:

X: @ErinSparks

X: @GregGifford

X: @TheMann00

X: @EDGEWebRadio

Episoder(842)

Undercover SEO – How Knowledgeable is Your SEO Agency? – Show 18

Undercover SEO – How Knowledgeable is Your SEO Agency? – Show 18

SEO Radio Podcast Episode 18 was spent talking about Google's AuthorRank with a majority of the time was spent discussing an undercover study done by SEO MOZ to see if SEO Agencies are really knowledgeable in SEO. Did you miss our last episode? You can catch up by listening to […] The post Undercover SEO – How Knowledgeable is Your SEO Agency? – Show 18 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

28 Sep 201258min

New Media Day with IU of Kokomo – Show 17

New Media Day with IU of Kokomo – Show 17

The Industry's Favorite SEO and Digital Marketing Podcast Episode 17 was our New Media Day! We were joined in studio by Douglas Karr, from Marketing Tech Blog, and Kelly Services to discuss the latest topics in Internet Marketing. We were also glad to welcome students from the IU Kokomo New […] The post New Media Day with IU of Kokomo – Show 17 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

17 Sep 201259min

Hidden Costs of Cheap SEO – Show 16

Hidden Costs of Cheap SEO – Show 16

The Industry's Favorite SEO and Digital Marketing Podcast How good is your search engine optimization agency? Are the practicing cheap or black hat techniques on your website? If they are, your website could be harmed by the Google Penguin or Panda updates. This show we share the latest news in […] The post Hidden Costs of Cheap SEO – Show 16 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

9 Sep 201259min

Social Media Analogies – Show 15

Social Media Analogies – Show 15

The Industry's Favorite SEO and Digital Marketing Podcast This show we shared the latest news in internet marketing as well as some more SEO How To's. We also spent a segment talking about some internet marketing analogies to help you understand the internet marketing concept better. Did you miss our […] The post Social Media Analogies – Show 15 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

4 Sep 201259min

Mobile Web Sites & Mobile Search – Show 14

Mobile Web Sites & Mobile Search – Show 14

The Industry's Favorite SEO and Digital Marketing Podcast Last show we spent our time talking with talking about the what SEO professionals can expect when the next wave of Google Updates rolls out. Plus, we spent time going over the best tips to use when hiring an SEO Agency. This […] The post Mobile Web Sites & Mobile Search – Show 14 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

25 Aug 201259min

More Google Updates to Come! | 5 Things to Know about Your SEO – Show 13

More Google Updates to Come! | 5 Things to Know about Your SEO – Show 13

The Industry's Favorite SEO and Digital Marketing Podcast For our 13th episode of Edge of the Web Radio, we spent our time talking with talking about the what SEO professionals can expect when the next wave of Google Updates rolls out. Plus, we spent time going over the best tips […] The post More Google Updates to Come! | 5 Things to Know about Your SEO – Show 13 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

20 Aug 201259min

Douglas Karr on Infographics | Local Links for Local Search – Show 12

Douglas Karr on Infographics | Local Links for Local Search – Show 12

The Industry's Favorite SEO and Digital Marketing Podcast Do you struggle with blogging for your business website? Well, we decided to ask Douglas Karr to join the show to talk about the importance of blogging and infographics for your internet marketing efforts. Douglas Karr is the founder of DK New […] The post Douglas Karr on Infographics | Local Links for Local Search – Show 12 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

4 Aug 201259min

Interactions & Infographics | Top 10 Landing Page Tweaks

Interactions & Infographics | Top 10 Landing Page Tweaks

The Industry's Favorite SEO and Digital Marketing Podcast Have your created an infographic for your blog? Do you know what an infographic is? We go through the basics of infographics and tell you how they can help you get links to your blog. Listen to the podcast below or watch […] The post Interactions & Infographics | Top 10 Landing Page Tweaks appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

7 Jul 201259min

Populært innen Business og økonomi

stopp-verden
rss-penger-polser-og-politikk
e24-podden
dine-penger-pengeradet
rss-borsmorgen-okonominyhetene
lydartikler-fra-aftenposten
rss-vass-knepp-show
finansredaksjonen
tid-er-penger-en-podcast-med-peter-warren
pengepodden-2
stormkast-med-valebrokk-stordalen
livet-pa-veien-med-jan-erik-larssen
morgenkaffen-med-finansavisen
utbytte
rss-markedspuls-2
lederpodden
okonomiamatorene
rss-sunn-okonomi
rss-impressions-2
rss-investering-gjort-enkelt