Episode 23: Mike Petroff and Aaron Baker, Harvard University - Democratizing Data at Harvard

Episode 23: Mike Petroff and Aaron Baker, Harvard University - Democratizing Data at Harvard

Mike Petroff and Aaron Baker have teamed up to create a custom editorial analytics dashboard called “Scoop,” which they use to serve the content teams at Harvard University and the online version of The Harvard Gazette. Their goal? To give power back to the content creators, using data to answer their questions and help make informed decisions about content. Instead of just number crunching, they’re able to use data to tell a cohesive story about content performance and get to the questions that really matter, like “Is this content really working?” and “What do our users actually need?”

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Episoder(69)

Episode 69: Sara Wachter-Boettcher - Taking responsibility for how you show up in the workplace

Episode 69: Sara Wachter-Boettcher - Taking responsibility for how you show up in the workplace

Kristina Halvorson chats to Sara Wachter-Boettcher about the challenges content professionals face in the workplace. They discuss the need for validation, the importance of setting goals within your c...

30 Apr 202444min

Episode 68: Nikki Godley and Rob MacFie - Maturing content and design at scale

Episode 68: Nikki Godley and Rob MacFie - Maturing content and design at scale

Kristina Halvorson interviews Rob MacFie and Nikki Godley from Wise about their work in scaling content and design across the organization. They cover the challenges of rapid growth and the need to cr...

16 Apr 202444min

Episode 67: Trisha Causley and Maria Hofstetter - Content design and AI

Episode 67: Trisha Causley and Maria Hofstetter - Content design and AI

Kristina Halvorson interviews Trisha Causley and Maria Hofstetter, both content designers at Shopify. They discuss the role of large language models (LLMs) in AI, the importance of prompts and instruc...

19 Mar 202443min

Episode 66: Jeff Eaton - The importance of observability in assessing content

Episode 66: Jeff Eaton - The importance of observability in assessing content

In this episode, Kristina Halvorson interviews Jeff Eaton, a partner at Autogram. They share the challenges organizations face in content production and management and discuss the importance of observ...

27 Feb 202439min

Episode 65: Erica Jorgensen - The value and impact of content work

Episode 65: Erica Jorgensen - The value and impact of content work

Kristina Halvorson interviews Erica Jorgensen, a content designer and author of the book "Strategic Content Design: Tools and Research Techniques for Better UX." They discuss the role of content desig...

30 Jan 202434min

Episode 64: Meghan Casey - Improving approaches to content with collaboration and curiosity

Episode 64: Meghan Casey - Improving approaches to content with collaboration and curiosity

Kristina Halvorson and Meghan Casey, two of the field’s most experienced practitioners, interview each other for the Content Strategy Podcast. They discuss the importance of collaboration and fosterin...

16 Jan 202441min

Episode 63: Kaysie Garza - A multidisciplinary approach to content at Hotjar

Episode 63: Kaysie Garza - A multidisciplinary approach to content at Hotjar

Kaysie Garza, Content Design Lead at Hotjar, discusses the role of content design within the organization and its collaboration with other teams. Kaysie delves into communicating research effectively,...

6 Des 202343min

Episode 62: Mark McCormick - Content strategy and the customer experience

Episode 62: Mark McCormick - Content strategy and the customer experience

Mark McCormick, a retired content strategy and customer experience leader. He joins Kristina on the Content Strategy Podcast where they discuss the importance of content strategy and its evolution ove...

15 Nov 202345min

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