Episode 23: Mike Petroff and Aaron Baker, Harvard University - Democratizing Data at Harvard

Episode 23: Mike Petroff and Aaron Baker, Harvard University - Democratizing Data at Harvard

Mike Petroff and Aaron Baker have teamed up to create a custom editorial analytics dashboard called “Scoop,” which they use to serve the content teams at Harvard University and the online version of The Harvard Gazette. Their goal? To give power back to the content creators, using data to answer their questions and help make informed decisions about content. Instead of just number crunching, they’re able to use data to tell a cohesive story about content performance and get to the questions that really matter, like “Is this content really working?” and “What do our users actually need?”

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Episoder(69)

Episode 61: Morgan Marie Quinn - Getting to grips with large language models

Episode 61: Morgan Marie Quinn - Getting to grips with large language models

Morgan Marie Quinn is a Content Design leader at Google where she oversees content teams across Bard and Google Assistant. Morgan joins Kristina to talk about all things large language models (LLMs) a...

10 Okt 202346min

Episode 60: Keri Maijala - Building and leading a content practice at LinkedIn

Episode 60: Keri Maijala - Building and leading a content practice at LinkedIn

Keri Maijala has been in the user experience space for more than 20 years. Currently leading a content design team at LinkedIn, Keri has a wealth of knowledge and experience which she shares in her ch...

26 Sep 202343min

Episode 59: Aladrian Goods - The role of content in generative AI

Episode 59: Aladrian Goods - The role of content in generative AI

Aladrian Goods leads the content design team at Intuit. Aladrian has lots of experience and advice for aligning content with other disciplines, connecting the dots between teams and getting people to ...

11 Jul 202334min

Episode 58: Chris Baty - UX writing, content and product design

Episode 58: Chris Baty - UX writing, content and product design

Chris Baty joined Figma as their first ever UX writer. Now he is the Head of UX Writing, leading a team at the intersection of content, UX and product design. Chris talks to Kristina about growing the...

27 Jun 202338min

Episode 57: Peter Merholz - The maturity of content and design disciplines

Episode 57: Peter Merholz - The maturity of content and design disciplines

Peter Merholz works with organizations of all sizes across different sectors. He sees first hand how they are unique and where they are similar when it comes to design, content and UX. Peter joins Kri...

13 Jun 202335min

Episode 56: Kara DeFrias - Content strategy and the power of storytelling

Episode 56: Kara DeFrias - Content strategy and the power of storytelling

Kara DeFrias has written for Vice Presidents, was part of the California Covid Task Force for the first 100 days of the pandemic and has worked on the Super Bowl, Oscars and Emmys. And that’s not the ...

9 Mai 202334min

Episode 55: Katherine Karaus - Getting hired and career progression in content and UX

Episode 55: Katherine Karaus - Getting hired and career progression in content and UX

Katherine Karaus knows what it takes to find your ideal job in content and UX and to know your own worth. Katherine shares lots of practical advice with Kristina Halvorson about competitive differenti...

25 Apr 202332min

Episode 54: Ann Rockley - Reflecting on a career in content

Episode 54: Ann Rockley - Reflecting on a career in content

Ann Rockley is known as the “mother” of content strategy.  She has an international reputation for establishing the field in content strategy. In her chat with Kristina, Ann shared some of her experie...

28 Mar 202339min

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