Episode 50: Corey Vilhauer - Demystifying content strategy

Episode 50: Corey Vilhauer - Demystifying content strategy

Corey Vilhauer shares with Kristina Halvorson how he moved from being a marketing and ad copywriter into content strategy and leadership. They pack plenty of topics into the chat including how to communicate with clients, driving meaningful conversations about content and aligning around a shared language and understanding. They also reveal their passion projects.

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Episoder(69)

Episode 53: Are Halland - Understanding and using the core model

Episode 53: Are Halland - Understanding and using the core model

Are Halland is the inventor of the core model, a framework for working together to create better content for digital products and services. In this episode, Are shares the origins of the core model an...

14 Mar 202326min

Episode 52: Noz Urbina - Content and the customer journey

Episode 52: Noz Urbina - Content and the customer journey

Noz Urbina has decades of experience in content. He’s especially interested in omnichannel strategies and how the sum of the parts work together to support the user's journey. In his conversation with...

28 Feb 202330min

Episode 51: Joanne Ward - Leading content strategy at scale

Episode 51: Joanne Ward - Leading content strategy at scale

Joanne Ward believes a good content experience is critical to the customer experience. In her chat with Kristina, Jo talks about leading content strategy at scale as part of Salesforce’s evolving cont...

14 Feb 202331min

Episode 49: Sarah Winters - Unpacking content strategy and content design

Episode 49: Sarah Winters - Unpacking content strategy and content design

Sarah Winters takes us from the beginnings of her career in content, through to the future plans for Content Design London. Along the way, Sarah and Kristina chat about content strategy, content desig...

6 Des 202237min

Episode 48: David Dylan Thomas - Understanding design, content and bias

Episode 48: David Dylan Thomas - Understanding design, content and bias

David Dylan Thomas is a founder, author and speaker who is an expert on designing for cognitive bias. In his conversation with Kristina, David shares his experience and insights on patterns in represe...

22 Nov 202236min

Episode 47: Sarah Etter, Procore - Building reputation, visibility and value for content

Episode 47: Sarah Etter, Procore - Building reputation, visibility and value for content

Sarah Etter, Senior Manager of Content Design at Procore offers an abundance of practical advice based on years of experience as a content practitioner. From embedding content designers across an orga...

15 Mar 202231min

Episode 46: Candi Williams, Bumble - Leading content teams and inclusive content projects

Episode 46: Candi Williams, Bumble - Leading content teams and inclusive content projects

Candi Williams is an experienced content leader who cares deeply about community, diversity and inclusivity. In her chat with Kristina, they talk about building and leading a content team, the importa...

1 Mar 202233min

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