Episode 37: John Collins, Atlassian - Maturing content disciplines
With experience in technical writing, UX writing, content strategy and content design, John Collins shares his thoughts on maturing content disciplines. In his chat with Kristina John also talks about...
20 Jul 202134min
Episode 36: Helen Lawson, Co-op Funeral - The importance of empathetic language, voice and tone
When communicating about difficult topics, like death, using the right words, voice and tone is essential. Helen Lawson shares how she approaches this with empathy at Co-op Funeralcare to ensure clari...
13 Jul 202134min
Episode 35: Erica Jorgensen, Microsoft - How research and content strategy work together at Microsoft
Erica Jorgensen offers an insight into content practices at Microsoft. From more content not being better, ensuring content is an asset and the relationship between content and brand. Erica’s chat wit...
6 Jul 202134min
Episode 34: Jonathan McFadden, Red Ventures - Working towards an inclusive and diverse industry
Jonathan McFadden moved into content strategy to solve problems and help people. He talks about using content strategy for change by advocating for underrepresented users, building designated spaces o...
29 Jun 202133min
Episode 33: Jordan Craig, Twitter - Scaling content design at Twitter
Jordan Craig has worked at Twitter for 18 months as the lead of their content design team. Jordan shares her experience of growing the team, managing Twitter’s terminology, using AI for style guidance...
21 Jun 202134min
Episode 32: Andy Welfle, Adobe - Building a content design discipline at Adobe
When Andy Welfle joined Adobe four years ago he got to work founding and building their content design practice. He now manages a growing team and talks about the relationship between content design a...
14 Jun 202134min
Episode 31: Robert Mills, GatherContent - Content Operations
Kristina welcomes Robert Mills of GatherContent to talk about his experience as head of content for GatherContent. He talks about what content ops is, not just in the context of his team’s product but...
4 Des 201932min
Episode 30: Beth Dunn, HubSpot - UX Writing and Full-Stack Content Design at HubSpot
As the UX operations lead at HubSpot, Beth Dunn applies a content strategy lens to the way she’s helping lead the company’s UX practice. In this episode, she and Kristina talk about how HubSpot define...
14 Nov 201931min
