Episode 29: Bram Wessel, Factor - User-Centered Enterprise IA
Bram Wessel is a co-founder of Factor, a Seattle-based consultancy that brings user-centered design principles and practice to enterprise-scale information problems. In this episode, he breaks down th...
29 Okt 201936min
Episode 28: Abby Covert, Etsy - How to Make Sense of Any Mess
Abby Covert, better known as Abby the IA, returns to the show for a repeat appearance to talk about information architecture, her influential book, How to Make Sense of Any Mess, and life in the desig...
17 Okt 201929min
Episode 27: Ryan Skinner, Forrester - How to Treat Content as a Business Asset
Ryan Skinner is the principal marketing analyst at Forrester, where he advises enterprise clients on content marketing activities through a strategic lens. In this episode, he and Kristina talk about ...
24 Sep 201932min
Episode 26: Christine Polewarczyk, SiriusDecisions - Enterprise Content Strategy and Operations
Christine is the Service Director of Content Strategy and Operations at SiriusDecisions. In this week’s podcast, she describes the Content Transformation Roadmap she uses to identify the strategy, peo...
3 Sep 201936min
Episode 25: Rebekah Baggs and Chris Corak, Onward - Integrating Content Strategy and SEO
This week, Kristina discovers that user-centered SEO isn’t just some magic you sprinkle on finished web copy right before hitting publish. After clashing on projects and stepping on each others’ toes,...
14 Aug 201930min
Episode 24: Dana DiTomaso, Kick Point - Marketing and Measuring Content
Dana DiTomaso joins Kristina this week to stray only slightly from the topic of content strategy—this time diving into the world of marketing and measuring content performance. As president and partne...
1 Aug 201930min
Episode 23: Mike Petroff and Aaron Baker, Harvard University - Democratizing Data at Harvard
Mike Petroff and Aaron Baker have teamed up to create a custom editorial analytics dashboard called “Scoop,” which they use to serve the content teams at Harvard University and the online version of T...
16 Jul 201935min
Episode 22: Tina O’Shea, QuickBooks - How Content Teams Work at QuickBooks
This week, Tina O’Shea (Director, Content Design & Strategy at QuickBooks) talks in depth about how content design went from being “just writing the words” to a key part of the QuickBooks product desi...
18 Jun 201934min
