Episode 50: Corey Vilhauer - Demystifying content strategy

Episode 50: Corey Vilhauer - Demystifying content strategy

Corey Vilhauer shares with Kristina Halvorson how he moved from being a marketing and ad copywriter into content strategy and leadership. They pack plenty of topics into the chat including how to communicate with clients, driving meaningful conversations about content and aligning around a shared language and understanding. They also reveal their passion projects.

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Episoder(69)

Episode 13: Gene Shannon, Shopify - Establishing a Culture of Content Strategy and UX

Episode 13: Gene Shannon, Shopify - Establishing a Culture of Content Strategy and UX

Gene Shannon is a content strategy lead at Shopify. In this episode, he joins Kristina to talk about what content strategy and UX look like at a large organization like Shopify. He shares how his team...

6 Feb 201941min

Episode 12: Laura Trujillo and Ashlee Harris, City of Austin - User Research and Creating Empathy

Episode 12: Laura Trujillo and Ashlee Harris, City of Austin - User Research and Creating Empathy

Kristina welcomes Laura Trujillo and Ashlee Harris to talk about their work making the City of Austin's website content easier and more accessible for residents. They share their tried-and-true techni...

22 Jan 201944min

Episode 11: Lisa Maria Marquis - Content Design and Auditing

Episode 11: Lisa Maria Marquis - Content Design and Auditing

In this episode, Kristina speaks with Lisa Maria Martin, an independent consultant in information architecture and content strategy, and the managing editor at A Book Apart. Lisa Maria shares her insi...

13 Nov 201843min

Episode 10: Abby Covert, Etsy - Information Architecture and Content Strategy

Episode 10: Abby Covert, Etsy - Information Architecture and Content Strategy

Author, speaker, and noted information architect Abby Covert joins Kristina to talk about the IA community and finding your own community of discipline. They also touch on the relationship (and overla...

2 Okt 201839min

Episode 9: Jeff Eaton, Lullabot - Content Inventories and Large-Scale Governance

Episode 9: Jeff Eaton, Lullabot - Content Inventories and Large-Scale Governance

In this episode, Kristina speaks with Jeff Eaton, senior digital strategist at Lullabot and former Drupal programmer. Jeff shares his insight on conducting large-scale content inventories and his appr...

18 Sep 201842min

Episode 8: Ahava Leibtag, Aha Media Group - FAQs and Plain Language

Episode 8: Ahava Leibtag, Aha Media Group - FAQs and Plain Language

Ahava Leibtag of Aha Media Group joins Kristina to talk about one of her specialities: taking a plain language approach to creating content. She also shares ideas for streamlining content governance w...

4 Sep 201833min

Episode 7: Erika Templeton, Code and Theory - Solving Complex Content Problems

Episode 7: Erika Templeton, Code and Theory - Solving Complex Content Problems

Kristina speaks with Erika Templeton, the associate director of content strategy at Code and Theory. Erika shares her thoughts on complex content challenges and the future of content strategy (hint: i...

19 Jun 201829min

Episode 6: Clinton Forry, Weber Shandwick - Content Strategy Then and Now

Episode 6: Clinton Forry, Weber Shandwick - Content Strategy Then and Now

Content strategist Clinton Forry speaks with Kristina about his experience working with clients as the vice president of content strategy at Weber Shandwick, a major PR and advertising firm. They also...

5 Jun 201823min

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