The Million-Dollar Exit Strategy for App Founders

The Million-Dollar Exit Strategy for App Founders

In this episode, we’re joined by Evelin Herrera, founder of the leading mergers & acquisitions firm for mobile apps and games. She helps hundreds of app founders navigate five to eight-digit exits and is the go-to voice when it comes to valuing, marketing, and selling apps.

Evelin is the founder of EHVM, better known from the site www.evelinherrera.com, where more than 100 apps are listed for sale, and the creator of The Mobile Club, a community of app founders, investors, and operators.

She breaks down what makes an app “EPIC”, the kind of product that gets serious exit multiples. From retention and community to branding, valuation metrics, and due diligence, Evelin shares what buyers are looking for.

If you’ve ever thought about selling your app, this is the roadmap you didn’t know you needed.

You will discover:

✅ What makes an app “EPIC” and worth a 7-figure exit

✅ The MOATs that boost your app’s valuation

✅ Why branding, retention & community are make-or-break

✅ How to prepare for a successful app exit or acquisition

Learn More:

Connect with her for all things apps, valuation, metrics, and exits:

https://x.com/herreraevel

https://www.linkedin.com/in/evelinherrera/

Join the Mobile Club Community:

https://evelinherrera.com/themobileclub

Check available apps on sale:

www.evelinherrera.com

Work with us: https://www.appmasters.com

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Episoder(982)

App Masters Greatest Hits: Episode 8 with Cesar Kuriyama (Part 1)

App Masters Greatest Hits: Episode 8 with Cesar Kuriyama (Part 1)

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape!We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished.In this episode, we’re joined by Cesar Kuriyama—actor, producer, TED speaker, and CEO of 1 Second Everyday, the popular video diary app. Cesar shares his journey into the app world, from turning an idea into reality to securing funding and launching his business.Here’s what you’ll discover:✔️ The process of building a successful app✔️ How to raise funds and attract investors✔️ Validating ideas before taking the leapTune in for some inspiring insights! 🚀Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

27 Feb 20min

This Calorie Tracker App Makes $800,000 a Month (Cal AI)

This Calorie Tracker App Makes $800,000 a Month (Cal AI)

Breaking Down Cal AI – The Calorie Tracker App Making $800K/YearCal AI has taken off, pulling in over $800K a year with 300K+ downloads – but how are they doing it? In this teardown, I’ll break down:✅ Cal AI's onboarding flow — what they are doing right✅ Their paywall strategy and areas for improvement✅ Some great tools to guesstimate their strategy✅ Growth & monetization tactics you can apply to your own appWatch now to see the strategies behind Cal AI’s success and apply them to your app! 💡 Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

25 Feb 12min

Master Meta Ads to Scale Your App

Master Meta Ads to Scale Your App

In this interview, we’ll dive into why apps are now more of a content business—and how leveraging creative content and web-to-app strategies can drive sustainable growth.We're joined by Vasyl Sergiienko, Client Solutions Manager at Meta, who has helped multimillion-dollar businesses scale profitably. With deep expertise in media buying, app monetization, and user acquisition, Vasyl will break down key insights on Ads-Based Installs and the Web-to-App Funnel to help you optimize your growth strategy.Vasyl will also discuss the importance of execution speed and creative innovation in today’s fast-moving app landscape.You will discover:📌 Why content is now the foundation of successful app growth.📌 The journey from ideation to building a high-performing app.📌 Web-to-app funnel strategies to maximize conversions.Learn More:https://www.linkedin.com/in/vasyl-sergienko/Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

22 Feb 1h 19min

Master Meta Ads to Scale Your App

Master Meta Ads to Scale Your App

In this interview, we’ll dive into why apps are now more of a content business—and how leveraging creative content and web-to-app strategies can drive sustainable growth.We're joined by Vasyl Sergiienko, Client Solutions Manager at Meta, who has helped multimillion-dollar businesses scale profitably. With deep expertise in media buying, app monetization, and user acquisition, Vasyl will break down key insights on Ads-Based Installs and the Web-to-App Funnel to help you optimize your growth strategy.Vasyl will also discuss the importance of execution speed and creative innovation in today’s fast-moving app landscape.You will discover:📌 Why content is now the foundation of successful app growth.📌 The journey from ideation to building a high-performing app.📌 Web-to-app funnel strategies to maximize conversions.Learn More:https://www.linkedin.com/in/vasyl-sergienko/Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

22 Feb 1h 21min

App Masters Greatest Hits: Episode 7 with Greg Isenberg

App Masters Greatest Hits: Episode 7 with Greg Isenberg

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape!We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished.In this episode, we’re joined by Greg Isenberg, CEO & founder of 5by (Acquired by StumbleUpon) and former advior TikTok and Reddit. Greg shares invaluable insights on turning ideas into successful apps, from conception to market domination.Here’s what you’ll discover:✔️ How to generate and validate app ideas✔️ The power of user feedback and how to leverage it✔️ Effective influencer marketing strategies✔️ Overcoming challenges and turning setbacks into successBook a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

20 Feb 34min

The Best Alternative to Firebase Dynamic Links

The Best Alternative to Firebase Dynamic Links

The Deep Linking Tool You Need for Seamless User Journeys! 🚀Deep links ensure your audience lands exactly where they need to be—without friction. And when it comes to deep linking, Airbridge is the best in the game.🔥👉🏻 Here’s what you’ll learn: ✅ What deep linking is & why it matters ✅ How Airbridge makes deep linking seamless ✅ How to create & set up Airbridge DeepLinks ✅ How to easily migrate your Firebase deep links to AirbridgeWatch now to see how Airbridge makes deep linking effortless! 🎥 🔗 Check out AirBridge DeepLinks:https://appmasters.com/deeplinksBook a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

18 Feb 14min

Fall in Love with These App Marketing Strategies

Fall in Love with These App Marketing Strategies

Discover tried and true app marketing strategies that you will love for a lifetime.From ASO to performance marketing to localization, you will learn what strategies will work for years to come.Plus, we’re answering all your questions LIVE. Make sure you leave a comment on the video and we’ll get to them FIRST!Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

15 Feb 1h 19min

Fall in Love with These App Marketing Strategies

Fall in Love with These App Marketing Strategies

Discover tried and true app marketing strategies that you will love for a lifetime.From ASO to performance marketing to localization, you will learn what strategies will work for years to come.Plus, we’re answering all your questions LIVE. Make sure you leave a comment on the video and we’ll get to them FIRST!Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

15 Feb 1h 21min

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