The Future of High-Yield Tourism is Showcased at Expo 2025 Osaka

The Future of High-Yield Tourism is Showcased at Expo 2025 Osaka

This week, High-Yield Tourism’s Co-Founder Dr. Jens Thraenhart visited Expo 2025 Osaka with his young daughter. In our new podcast, Gary and Jens discuss how forward-thinking destinations are using the 6-month Expo as a sandbox for immersing visitors of all ages in their culture, history, technology and tourism appeal. En route, Jens explores the innovative approaches of Australia, China, UAE, Canada, Germany, Peru, Japan, Austria and Pakistan that play to their own competitive advantages. We assess the visitor demographics at Expo 2025, and why this matters. Jens explains why micro-niches and passion tourism were strong differentiators for visitors when selecting their preferred national pavilions. Plus, we look at how destinations are using AI technology to overcome two key challenges in global tourism: engaging family travellers and tourists seeking outdoor adventure. What is the Popularity Paradox? And why are Soft Power and National Positioning dominant themes for all nations participating in Expo 2025?

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Episoder(23)

Can the SOAR Framework Elevate the Quality of Destination Development?

Can the SOAR Framework Elevate the Quality of Destination Development?

Why does tourism need its own strategic development model?Each destination is unique, and is at a different stage of its lifecycle. And tourism isn't even an industry, it is a collection of services. ...

7 Okt 202529min

Why the Economic Geography of Tourism Really Matters to Destinations

Why the Economic Geography of Tourism Really Matters to Destinations

"Spatial, economic and social processes shape tourism development - and tourism, in turn, reshapes economic spaces.” This week, Gary chats with Joao Romao, Associate Professor at Yasuda Women’s Univer...

24 Sep 202532min

Can Youth, Backpacker & Adventure Travel Help Double Tourism Turnover in New Zealand?, with Haydn Marriner, BYATA

Can Youth, Backpacker & Adventure Travel Help Double Tourism Turnover in New Zealand?, with Haydn Marriner, BYATA

“Youth travellers are the biggest spenders in New Zealand. They stay a minimum of 8 weeks, and visit between 7 and 9 regions which gives us fantastic national dispersal.” New Zealand has historically ...

18 Sep 202525min

Where Martial Arts Meets Cultural Heritage & Participative Tourism

Where Martial Arts Meets Cultural Heritage & Participative Tourism

Inspired by a visit to a sumo tournament in Japan, this week's show explores how destinations build themed tourism experiences around the ceremonies and customs of ancient martial arts. Gary and Jens ...

2 Sep 202528min

Making Accessible & Inclusive Travel More Meaningful, with Yock Song Law, Ludus Lab/Accessible Singapore

Making Accessible & Inclusive Travel More Meaningful, with Yock Song Law, Ludus Lab/Accessible Singapore

"For differently abled people, it can be frightening to travel overseas. There is often a gap in information about accessible services to help them plan and manage their trips." These challenges are e...

21 Aug 202534min

High-Yield Tourism vs High-Value Tourism: What Are The Differences - And Why Do They Matter?

High-Yield Tourism vs High-Value Tourism: What Are The Differences - And Why Do They Matter?

"Attracting high-value tourists is an easy claim for destinations, but building a customised high-yield tourism strategy is complex and challenging." In recent months, we've noticed that the terms Hig...

12 Aug 202533min

Turning Around Indonesia's Underperforming International Tourism Marketing, with Nur Wulan T

Turning Around Indonesia's Underperforming International Tourism Marketing, with Nur Wulan T

“Indonesia has the potential to lead in eco-tourism, in cultural heritage and in Muslim-friendly tourism, but only if we pair them with clarity, consistency and digital response. It tries to promote e...

23 Jul 202533min

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