Can the SOAR Framework Elevate the Quality of Destination Development?
Why does tourism need its own strategic development model?Each destination is unique, and is at a different stage of its lifecycle. And tourism isn't even an industry, it is a collection of services. ...
7 Okt 202529min
Can Youth, Backpacker & Adventure Travel Help Double Tourism Turnover in New Zealand?, with Haydn Marriner, BYATA
“Youth travellers are the biggest spenders in New Zealand. They stay a minimum of 8 weeks, and visit between 7 and 9 regions which gives us fantastic national dispersal.” New Zealand has historically ...
18 Sep 202525min
Where Martial Arts Meets Cultural Heritage & Participative Tourism
Inspired by a visit to a sumo tournament in Japan, this week's show explores how destinations build themed tourism experiences around the ceremonies and customs of ancient martial arts. Gary and Jens ...
2 Sep 202528min
Making Accessible & Inclusive Travel More Meaningful, with Yock Song Law, Ludus Lab/Accessible Singapore
"For differently abled people, it can be frightening to travel overseas. There is often a gap in information about accessible services to help them plan and manage their trips." These challenges are e...
21 Aug 202534min
High-Yield Tourism vs High-Value Tourism: What Are The Differences - And Why Do They Matter?
"Attracting high-value tourists is an easy claim for destinations, but building a customised high-yield tourism strategy is complex and challenging." In recent months, we've noticed that the terms Hig...
12 Aug 202533min
The Future of High-Yield Tourism is Showcased at Expo 2025 Osaka
This week, High-Yield Tourism’s Co-Founder Dr. Jens Thraenhart visited Expo 2025 Osaka with his young daughter. In our new podcast, Gary and Jens discuss how forward-thinking destinations are using th...
7 Aug 202532min
Turning Around Indonesia's Underperforming International Tourism Marketing, with Nur Wulan T
“Indonesia has the potential to lead in eco-tourism, in cultural heritage and in Muslim-friendly tourism, but only if we pair them with clarity, consistency and digital response. It tries to promote e...
23 Jul 202533min
