Juggling Stakeholders, Landing the Deal – Seller's Corner with Scot Cocanour

Juggling Stakeholders, Landing the Deal – Seller's Corner with Scot Cocanour

Scot Cocanour | Promium | Founder & CEO

What's it like to sell a business after nearly a quarter-century of innovation, leadership, and growth?

In this episode, we speak with Scot Cocanour, founder and CEO of Promium, a specialized software company serving environmental labs. Scot reflects on the decision to sell after 24 years, navigating the M&A process while balancing the needs of his employees, customers, and shareholders.

He discusses the smooth, eight-month journey that exceeded expectations, the importance of timing, and the emotional and strategic elements of letting go. Scot also shares the surprising personal rewards of the sale—including keeping a promise to his wife, traveling, coaching, and even starting a new venture.

This episode is full of grounded wisdom for tech CEOs looking to exit on their own terms—without dropping the ball.

00:00 – Introduction & Promium's background
01:25 – Why Scot decided it was time to sell
02:15 – Choosing Corum and preparing for the process
03:00 – What surprised him most about the M&A journey
03:55 – Balancing owners, employees, and customers
05:00 – Life after the exit and lessons for founders

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