The App Growth Strategy Behind LightX’s 50M+ Installs

The App Growth Strategy Behind LightX’s 50M+ Installs

In this episode, we’re joined by Sharad Shankar, Founder of AndOr Communications Pvt Ltd, the team behind the viral AI photo editing app LightX, which has surpassed 50M installs on Android and 8M+ on iOS.

Originally launched as a paid app, LightX transitioned to a subscription model in 2019 and has since evolved into a powerful, AI-driven platform for image generation and editing.

An alumnus of the Indian Institute of Technology, Kanpur, Sharad’s career spans roles in mobile engineering and building high-impact, user-focused products. In this conversation, Sharad shares his full growth playbook — from ASO, paid ads, and SEO to Web2App conversion strategies and cracking the Google Play featured placement.

He also reveals how he led a team of 60+ to turn LightX into a breakout success. This episode is a must-watch for anyone building or scaling a mobile app in 2025 and beyond.

You will discover:

✅ How LightX went from a paid app to top-grossing AI subscription

✅ Mobile growth playbook: ASO, ads, SEO, Web2App & more

✅ The secret to getting featured on Google Play

✅ Building user-first products with a strong USP

✅ Managing & scaling a 60+ member team

Learn More:

Explore LightX:

Web Product: https://www.lightxeditor.com/

iOS App Store: https://apps.apple.com/us/app/lightx-photo-editor-retouch/id1400740705

Android App Store: https://play.google.com/store/apps/details?id=com.lightx&hl=en_IN

Connect with Sharad:

https://www.linkedin.com/in/sharad-shankar-796b773/

https://andor.in/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Episoder(972)

Reddit Marketing for Mobile App Downloads

Reddit Marketing for Mobile App Downloads

Want to know how to market your apps on Reddit? You will discover how to use Reddit to drive mobile app downloads. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=NT7V7O5cEj8

27 Feb 20195min

720: Pricing Tests to Increase App Subscriptions with Chetna Chandra

720: Pricing Tests to Increase App Subscriptions with Chetna Chandra

Coming up -- today's guest shares the pricing tests that she's ran for her clients to increase mobile app subscriptions. Also, you will discover how she balances running an agency and making her own apps; and the key decisions that have helped her company develop better products. Chetna Chandra is the Co-Founder & COO at Studio Mosaic

26 Feb 201929min

3 Key Factors in Deciding Keywords for App Store Optimization (ASO)

3 Key Factors in Deciding Keywords for App Store Optimization (ASO)

What factors should you use to decide where to put your keywords? Should you put the keywords in your app title, subtitle or keyword field? In this video, you will discover 3 key factors to help you determine where to actually put your keywords. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=skKpzo2CjFM

22 Feb 20194min

Analyzing a VPN App Earning $3M a Month (Hotspot Shield)

Analyzing a VPN App Earning $3M a Month (Hotspot Shield)

Coming up, we’re gonna analyze an app called Hotspot Shield that is making over $3 million a month and see why it’s doing well, some of the options it provides and everything else about the app. Stay tuned! Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=NBV2HtFvmyA

20 Feb 20197min

719: Using Online Tournaments to Increase Retention with David Mok

719: Using Online Tournaments to Increase Retention with David Mok

Are you a game developer who wants to increase the holy grail of all metrics - retention? Well, you're about to discover how adding online tournaments into your games will increase retention and monetization. He also breaks down the elements of successful games, how their platform automatically creates tournaments with players of similar skills and so much more. David Mok is the Director of Developer Partnerships at

19 Feb 201934min

App Store Optimization for a New App – What to Expect

App Store Optimization for a New App – What to Expect

How many organic downloads can you expect for a new app? In this video, you will discover what you can expect from Google Play and iOS from just optimizing your keywords. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=cpglV8XR3S8

14 Feb 20193min

718: Growth Hacking Tips for Startups with Stefanie Amini

718: Growth Hacking Tips for Startups with Stefanie Amini

If you are a startup looking for some amazing sales and marketing tips, then this is the episode for you. You're about to discover how today's guest used Instagram locations to find college ambassadors, a Twitter growth hack to get more exposure for a tweet and how to use reddit to grow your business. Stefanie Amini is the Co-Founder of Gossip Media, a marketing agency for growth for startups.

13 Feb 201936min

How to Measure Organic App Downloads & Keywords on Google Play

How to Measure Organic App Downloads & Keywords on Google Play

You're about to discover how to find the number of organic downloads you are getting on Google Play and what keywords are driving the most downloads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/5pGqlMc3SFI

6 Feb 20192min

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