The App Growth Strategy Behind LightX’s 50M+ Installs

The App Growth Strategy Behind LightX’s 50M+ Installs

In this episode, we’re joined by Sharad Shankar, Founder of AndOr Communications Pvt Ltd, the team behind the viral AI photo editing app LightX, which has surpassed 50M installs on Android and 8M+ on iOS.

Originally launched as a paid app, LightX transitioned to a subscription model in 2019 and has since evolved into a powerful, AI-driven platform for image generation and editing.

An alumnus of the Indian Institute of Technology, Kanpur, Sharad’s career spans roles in mobile engineering and building high-impact, user-focused products. In this conversation, Sharad shares his full growth playbook — from ASO, paid ads, and SEO to Web2App conversion strategies and cracking the Google Play featured placement.

He also reveals how he led a team of 60+ to turn LightX into a breakout success. This episode is a must-watch for anyone building or scaling a mobile app in 2025 and beyond.

You will discover:

✅ How LightX went from a paid app to top-grossing AI subscription

✅ Mobile growth playbook: ASO, ads, SEO, Web2App & more

✅ The secret to getting featured on Google Play

✅ Building user-first products with a strong USP

✅ Managing & scaling a 60+ member team

Learn More:

Explore LightX:

Web Product: https://www.lightxeditor.com/

iOS App Store: https://apps.apple.com/us/app/lightx-photo-editor-retouch/id1400740705

Android App Store: https://play.google.com/store/apps/details?id=com.lightx&hl=en_IN

Connect with Sharad:

https://www.linkedin.com/in/sharad-shankar-796b773/

https://andor.in/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
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Facebook: ⁠App Masters⁠

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Episoder(973)

How to Measure Organic App Downloads & Keywords on Google Play

How to Measure Organic App Downloads & Keywords on Google Play

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How to Tell If An App Idea is Good

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717: Overcoming the Legal Pitfalls of Mobile Apps with Gary Nissenbaum

717: Overcoming the Legal Pitfalls of Mobile Apps with Gary Nissenbaum

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Google Play App Store Optimization – What Matters Most?

Google Play App Store Optimization – What Matters Most?

Coming up, I will tell you what really matters when it comes to Google Play ASO by highlighting a case study that we just performed for a client. You will discover if changing the app title and short description have the most weight and how many time you actually have to repeat a keyword in the long description and more. I will tell you exactly what we did to each section of the Google Play listing and tell you the results that happened from each round Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=Wt_TcEW9vTA

28 Jan 20197min

Secret Sauce for Creating Profitable Apps

Secret Sauce for Creating Profitable Apps

You are going to discover the secret sauce for finding and making profitable apps. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/hSMXdK8lm4o

25 Jan 20197min

How to Start & Grow a College Ambassador Program

How to Start & Grow a College Ambassador Program

Want to know how to start a successful college ambassador program to help grow your downloads for your app? Well I've got CMO of XMode, Jake Ellenburg, to share how they used a college ambassador program to grow downloads for their first company, Drunk Mode, to over 1 million downloads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/48JH1c-cX48

23 Jan 201911min

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