‘New Coke’ and the marketing blunder of the century

The Francesca Gino scandal shook the academic world, exposing fraudulent research practices at one of the world’s most prestigious institutions, Harvard Business School. This episode unpacks the detai...

17 Jan 202531min

I put AI to the test at one of the world’s largest marketing conferences, Inbound 2024. This episode dives into the surprising results of my experiment and what they mean for the future of marketing. ...

13 Jan 202524min

From curing scurvy to shaping billion-dollar business strategies, this is the story of the most important experiment in science and its profound impact on our world. ---- Sign up to my newsletter: h...

10 Jan 202516min

I spoke to the leading behavioural science authors, researchers and practitioners in 2024. Here are their top lessons. It features insights from Tali Sharot, Todd Rodgers, Rory Sutherland, Prof. Sarah...

6 Jan 202537min

I’ve scoured his 38-year career and documented every persuasion tactic he’s used. Here’s how Steve Jobs became the most successful CEO of all time.  Sign up to the (free) Nudge Newsletter: https://nu...

30 Des 20241h 8min

I tested a fairly unknown persuasion principle on 96 loyal Nudge listeners. It made my message 20% more effective. To hear how and why, listen to the latest episode of Nudge with the fantastic Bas Wou...

23 Des 202424min

I’ve spent weeks writing handwritten letters rather than emails. I’m running an experiment inspired by today’s guest, Harvard Professor Mike Norton. Mike’s the scientist behind the IKEA Effect, and in...

16 Des 202425min

This is one of my favourite interviews of the year. Listen, and you’ll learn why you should go last in a job interview, why you should pay incentives out in regular but smaller sums, and how you shoul...

9 Des 202428min