HIBT Lab! Universal Standard: Polina Veksler

HIBT Lab! Universal Standard: Polina Veksler

In 2014, friends Polina Veksler and Alex Waldman went clothes shopping at a major department store. To Polina’s surprise, Alex’s options were quite limited, and tucked away in one of the store’s less-traveled upper levels: the ‘plus-size’ section.

This unnerving realization that women could have such completely different shopping experiences at the same store drove Polina into research mode. She found that about 70% of women in the U.S. wear a size 14 or larger, but less than 20% of clothing is made in those sizes. Meanwhile, much of the double-digit-sized clothing available is fast fashion: not particularly well-fitting or built to last.

Alex and Polina decided to create Universal Standard: a clothing brand where size was irrelevant – where any woman could shop and ask herself, “do I like this?” – not “does this come in my size?”

This week on How I Built This Lab, Guy and Polina discuss the $100 billion opportunity to serve women of all sizes, as well as the challenges that come with building a size inclusive clothing brand.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(805)

Food52: Amanda Hesser (2021)

Food52: Amanda Hesser (2021)

In the early 1990s, as Amanda Hesser's college friends were interviewing for their first cubicle jobs, she chose a different path; one that led straight into the kitchens of Europe, where she cooked t...

20 Mar 20231h 30min

HIBT Lab! Saysh: Wes and Allyson Felix

HIBT Lab! Saysh: Wes and Allyson Felix

Allyson Felix is the most decorated American track and field athlete of all time. She’s also a mother. Those two identities came into conflict in 2018 when negotiating a contract renewal with her shoe...

16 Mar 202350min

Xero Shoes: Steven Sashen and Lena Phoenix

Xero Shoes: Steven Sashen and Lena Phoenix

In 2007, Steven Sashen went on a 5K run in his bare feet, an experience that felt so surprisingly natural that it led him to launch one of the best-known minimalist shoe brands in the world. After rea...

13 Mar 20231h 24min

HIBT Lab! Too Good To Go: Lucie Basch

HIBT Lab! Too Good To Go: Lucie Basch

Collaboration is the new competition: that was French entrepreneur Lucie Basch’s philosophy when she approached a group of Danish founders who happened to be working on a similar food waste reduction ...

9 Mar 202340min

Michael Kors: Michael Kors

Michael Kors: Michael Kors

As a teenager, Michael Kors filled his notebooks with dress designs and doodles of his own initials—casual sketches that would eventually fuel the launch of a global fashion brand. Michael grew up wit...

6 Mar 20231h 17min

HIBT Lab! The Confess Project: Lorenzo Lewis

HIBT Lab! The Confess Project: Lorenzo Lewis

Barbers have played a central role in the Black community throughout American history. Haircutting was one of the first jobs that Black men were allowed to hold after the Civil War, and barbershops we...

2 Mar 202336min

Politico & Axios: Jim VandeHei

Politico & Axios: Jim VandeHei

Before Jim VandeHei co-founded the media company Politico, the only thing he’d managed was the night shift at Little Caesar’s pizza in Oshkosh, Wisconsin. An early passion for politics and journalism ...

27 Feb 20231h 20min

HIBT Lab! Boom Supersonic: Blake Scholl

HIBT Lab! Boom Supersonic: Blake Scholl

Commercial air travel has been stuck below the sound barrier for about 20 years, since the Concorde’s last flight in 2003. While the technology exists to fly about twice as fast as we do now, conventi...

23 Feb 202340min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
utbytte
livet-pa-veien-med-jan-erik-larssen
finansredaksjonen
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
okonomiamatorene
lederpodden
rss-markedspuls-2
rss-sunn-okonomi
lydartikler-fra-aftenposten
rss-fa-makro
shifter
boligbobla